The Desirable Body: Cultural Fetishism and the Erotics of Consumption

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9780719047015: The Desirable Body: Cultural Fetishism and the Erotics of Consumption
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From the mid-nineteenth century onwards the construction and representation of the body has been deeply implicated in the development of capitalist economies. Stratton reveals how the ideologies of state power and gender politics become literally embodied, through an analysis of literature, art and film.
Using the accounts of commodity and sexual fetishism outlined by Marx and Freud, Stratton traces the complex relationship between desire and consumption. Man-made female bodies, from the animated doll in E.T.A. Hoffman's famous story, The Sandman, to the 1974 horror movie, The Stepford Wives, have exerted a strong hold over the modern imagination, oscillating between disgust and desire. As well as the changing image of the beautiful female body, Stratton looks at the more recent commodification of male bodies as presented in fashion magazines and by film stars such as Sylvester Stallone and Arnold Schwarzenegger.
In this powerful and insightful study, Jon Stratton looks at mannequins, gynoids, replicants and robots as indices of how we view modern bodies in a complex triangulation between simulation, spectacularisation and death.

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"At last, Freud meets history, Marx meets the emotions--and they like what they see! Jon Stratton's imaginative mix of psychoanalysis and Marxism opens up the body to a new and exciting gaze." -- Toby Miller, author of The Well-Tempered Self: Citizenship, Culture, and the Postmodern Subject "A meaty, well written, well argued book about the historical changes in how embodiment has been experienced, talked about, theorized, and looked at since the middle of the nineteenth century. Stratton's work should be read widely by scholars in all fields concerned with issues of physicality and identity." --Jane Desmond, author of Staging Tourism: Bodies on Display from Waikiki to Sea World

About the Author:

Jon Stratton is Senior Lecturer in the School of Communication and Cultural Studies at Curtin University of Technology, Australia.

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9780252069512: The DESIRABLE BODY: Cultural Fetishism and the Erotics of Consumption

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ISBN 10:  025206951X ISBN 13:  9780252069512
Publisher: University of Illinois Press, 2000
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