Designs on modernity: Exhibiting the city in 1920s Paris

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9780719066740: Designs on modernity: Exhibiting the city in 1920s Paris

Designs on modernity presents the 1925 Paris Exhibition as a key moment in the attempts to update the image of Paris, 'capital of the nineteenth century'. At the Exposition Internationale des Arts Decoatifs et Industriels Modernes, the city of Paris itself, as much as the commodity, was put on show.

No mere backdrop, the French capital was deployed as a framing device for the goods displayed. Tag Gronberg focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and displayed for concepts of urban modernity. Here, Le Corbusier's now famous Pavillon de L'Esprit Nouveua with its Plan Voisin for the redesign of Paris confronted another equally up-to-date city: Paris as 'a woman's city', world centre of fashion and shopping.

Gronberg's exploration of the ostensibly more frivolous modern city reveals how luxury, as opposed to the Le Corbusian ideals of standardisation and mass-production, functioned as an index of modernity. Taking as her starting point on of the most dramatic 1925 exhibits, the rue des Boutiques, which spanned the river Seine, Gronberg analyses the contemporary significance of the small Parisian luxury shop. She shows how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city.

By emphasising the importance of shops and shopping, this books casts new light on French visual culture of the 1920s as well as on the role of gender in formulations of early twentieth-century modernity.

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Designs on Modernity presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as "capital of the 19th century." At the Exposition Internationale des Arts Décoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show. Tag Gronberg focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusier's now famous Pavillon de L'Esprit Nouveau with its Plan Voisin for the redesign of Paris confronted another equally up-to-date city: Paris as "a woman's city," world centre of fashion and shopping. Taking as her starting point one of the most dramatic 1925 exhibits, the rue des Boutiques which spanned the river Seine, Gronberg analyses the contemporary significance of the small Parisian luxury shop. She shows how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city.

About the Author:


Tag Gronberg is Senior Lecturer in the School of History of Art, Film and Visual Media at Birkbeck College, University of London

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Gronberg, Tag
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Book Description MANCHESTER UNIVERSITY PRESS, United Kingdom, 2004. Paperback. Book Condition: New. 232 x 158 mm. Language: English . Brand New Book ***** Print on Demand *****.Presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as capital of the 19th century . At the Exposition Internationale des Arts Decoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show. This text focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusier s Pavillon de L Esprit Nouveau with its Plan Voisin for the redesign of Paris confronted another equally up-to-date city - Paris a woman s city , world centre of fashion and shopping. Taking as her starting point one of the most dramatic 1925 exhibits, the Rue des Boutiques which spanned the river Seine, the author analyzes the contemporary significance of the small Parisian luxury shop. She demonstrates how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city. Bookseller Inventory # AAV9780719066740

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Book Description MANCHESTER UNIVERSITY PRESS, United Kingdom, 2004. Paperback. Book Condition: New. 232 x 158 mm. Language: English . Brand New Book ***** Print on Demand *****. Presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as capital of the 19th century . At the Exposition Internationale des Arts Decoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show. This text focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusier s Pavillon de L Esprit Nouveau with its Plan Voisin for the redesign of Paris confronted another equally up-to-date city - Paris a woman s city , world centre of fashion and shopping. Taking as her starting point one of the most dramatic 1925 exhibits, the Rue des Boutiques which spanned the river Seine, the author analyzes the contemporary significance of the small Parisian luxury shop. She demonstrates how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city. Bookseller Inventory # AAV9780719066740

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Book Description Manchester University Press. Paperback. Book Condition: New. Paperback. 180 pages. Dimensions: 9.1in. x 6.2in. x 0.5in.Designs on Modernity presents the 1925 Paris Exhibition as a key moment in attempts to update the image of Paris as capital of the 19th century. At the Exposition Internationale des Arts Dcoratifs et Industriels Modernes, Paris itself, as much as the commodity, was put on show. Tag Gronberg focuses on the Exhibition as a set of contesting representations of the modern city, stressing the importance of consumption and display for concepts of urban modernity. Here Le Corbusiers now famous Pavillon de LEsprit Nouveau with its Plan Voisin for the redesign of Paris confronted another equally up-to-date city: Paris as a womans city, world centre of fashion and shopping. Taking as her starting point one of the most dramatic 1925 exhibits, the rue des Boutiques which spanned the river Seine, Gronberg analyses the contemporary significance of the small Parisian luxury shop. She shows how boutiques, conceived both as urbanism and as advertising, redefined Paris as the modern city. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780719066740

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