This Canadian edition retains the strengths of the highly popular U.S. edition and builds on them. The U.S. edition of Consumer Behavior has always been known for its strong focus on theory and readability and for the emphasis on marketing strategy implications of consumer behaviour concepts. While these features have been retained in the first Canadian edition, we’ve also added a multitude of Canadian examples to make Consumer Behaviour, Canadian Edition, a relevant text for a Canadian audience.
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Book Description Prentice Hall, Sydney, 1997. Pictorial Soft Cover. Book Condition: Very Good. First Edition. 660 pages. Book is in Very good condition throughout, the only exception is some light wear to cover. This First Edition Is Based On The Fact That Consumer Behaviour Is A Dynamic And Growing Area Or Research. Bookseller Inventory # 110264
Book Description Prentice Hall, Sydney, 1997. Softcover (Illustrated). Book Condition: Good. Illustrated (illustrator). First Edition. preface by authors, appendix, glossary and index. The text is illustrated with black-and-white photographs and figures. Illustrated paperback binding with gold and white coloured titles to the front panel and pink and white coloured titles to the back strip. The text on consumer behaviour in relation to marketing. Creasing, multiple to the book corners, and, there is a large triangular crease to the top left hand corner of the rear panel. Rubbing of the book edges and to the panels. A previous owner has underlined some of the text. Size: Square Quarto. , V - XII, 660 pages, Please refer to accompanying picture (s). Illustrator: Illustrated. Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0724802207. ISBN/EAN: 9780724802203. Inventory No: 0122826. This book weighs over 1 Kg packed and extra postal costs will be asked for when shipping outside Australia. Bookseller Inventory # 0122826
Book Description Prentice Hall, Sydney, 1997. Pictorial Soft Cover. Book Condition: Fine. First Edition. 660 pages. Book appears to have hardly been read and is in Fine condition throughout. This First Edition Is Based On The Fact That Consumer Behaviour Is A Dynamic And Growing Area Or Research. Bookseller Inventory # 050007
Book Description Prentice Hall, 1997. Softcover. Book Condition: Good. 660 pages. I. INTRODUCTION. 1. Introduction: The Diversity of Consumer Behavior. 2. Consumer Research. 3. Market Segmentation. II. THE CONSUMER AS AN INDIVIDUAL. 4. Consumer Needs and Motivation . 5. Personality and Consumer Behavior. 6. Consumer Perception. 7. Learning and Consumer Involvement. 8. The Nature of Consumer Attitudes. 9. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0724802207. ISBN/EAN: 9780724802203. Inventory No: 08030151. This item is heavy and may require additional shipping costs for destinations outside Australia. The photo of this book is of the actual book for sale. Bookseller Inventory # 08030151
Book Description Pearson Education Australia, 2002. Paperback. Book Condition: Used; Very Good. Bookseller Inventory # 2426226
Book Description Prentice-Hall (Australia). Paperback. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2789888730