Synopsis
Suitable for undergraduate or graduate courses in consumer behaviour. This most popular Australian undergraduate Consumer Behaviour text has been updated. The second edition takes account of high-quality and insightful research from our region available through bodies such as ANZMAC and its Australasian Marketing Journal. New consumer data generated by the growth in market research and data mining has been included while older and outdated material that has lost relevance has been removed in order to maintain focus.While this book is based on the 7th American edition of Schiffman, it also includes material from European and Asia-Pacific sources to give the Australian text a more international focus.This new edition endeavours to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of consumer behaviour.The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.
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Consumer Behaviour (Australian Edition)
Published by
Pearson Education Australia, 2004
ISBN 10: 0724804277
ISBN 13: 9780724804276
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Paperback. Condition: Very Good. Consumer Behaviour (Australian Edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780724804276
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Consumer Behaviour (Australian Edition)
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780724804276
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Consumer Behaviour (2nd Edn)
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780724804276. Seller Inventory # 9778549
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Consumer Behaviour
Published by
Prentice-Hall International, Frenchs Forest, NSW, 2001
ISBN 10: 0724804277
ISBN 13: 9780724804276
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Soft cover. Condition: Fair to Good. Second Edition. Softcover, second edition, 1.5kg, 665pgs. Book is in fair to good condition with moderate general wear and tear, and plastic cover, otherwise no other pre-loved markings. Photo featured is of actual book. Purchase more than 1 item and save money with combined postage. And if you can't find the title your looking for - why not ask us direct. With over 30,000 books in stock we can't list them all!!. Seller Inventory # BUSMAR8
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Consumer Behaviour
Published by
Pearson Education, NSW, 2001
ISBN 10: 0724804277
ISBN 13: 9780724804276
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Consumer Behaviour (Australian Edition)
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Consumer Behaviour (Australian Edition)
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