Interactive Marketing Edition

 
9780724806331: Interactive Marketing Edition
From the Publisher:

Interactive Marketing teaches students how to use integrated offer–driven advertising and sales promotion to cost effectively reach markets. This easy to use book provides a wide range of marketing techniques, including the latest high-tech ones. It goes on to explain how various techniques can be blended around a "big-idea", often involving carefully thought out offers, to create integrated campaigns of great power and effectiveness.

From the Back Cover:

Interactive Marketing teaches readers how to use integrated offer–driven advertising and sales promotion to cost effectively reach markets. This easy to use book provides a wide range of marketing techniques, including the latest high-tech ones. It goes on to explain how various techniques can be blended around a “big-idea”, often involving carefully thought out offers, to create integrated campaigns of great power and effectiveness. It provides the reader with the most recent and up-to-date methods, techniques, tips, and solutions in marketing; shows the reader how to apply the material to their own solutions with hundreds of successful case studies, many of them international, and contains chapter-by-chapter checklists to guide the reader; demonstrates the importance of the computer and how digital communication methods are integral to the future of marketing and marketeers.

"About this title" may belong to another edition of this title.

Buy Used View Book

Shipping: US$ 24.00
From Australia to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Williams, Martin
Published by Prentice Hall, Australia (1997)
ISBN 10: 0724806334 ISBN 13: 9780724806331
Used Softcover Signed Quantity Available: 1
Seller:
Diversity Books, IOBA
(Korumburra, Australia)
Rating
[?]

Book Description Prentice Hall, Australia, 1997. Softcover. Book Condition: Very Good +. Second Edition. xiv, + 368pp., b/white illustrations intext. Book clean, square. Spine firm. A personal inscription, signed and dated ('97) by author on half-title page, otherwise leaves clean and unmarked. Printed card wrapper negligibly scuffed only. " . . . shows you how to blend today's best marketing techniques into fully integrated, offer-driven campaigns of great power and effectiveness. Be guided by Martin Williams' 25 years of experience in using loyalty marketing and customer retention techniques . . . " Contents include: Foreword, About the Series, Acks., Preface, Introduction, 14 chapters, Index. Book weight approx. 620g. Size: 8vo - over 7¾" - 9¾" tall. Signed and Inscribed By Author. Bookseller Inventory # 008716

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 17.14
Convert Currency

Add to Basket

Shipping: US$ 24.00
From Australia to U.S.A.
Destination, Rates & Speeds