Marketing Research : An Applied Orientation

 
9780724810161: Marketing Research : An Applied Orientation
View all copies of this ISBN edition:
 
 

Appropriate for both undergraduate and graduate courses in Marketing Research, this text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the success of previous editions by being even more current, contemporary, illustrative and user-friendly.

"synopsis" may belong to another edition of this title.

From the Publisher:

Features & Benefits Two new chapters devoted to qualitative research to ensure the student fully understands why qualitative research is conducted, how it is conducted & the way in which qualitative data can be analysed. Pioneering coverage of marketing research in an action research context. Stunning photographs which encapsulate the essence of the subject in a creative way. A series of Professional Perspectives which illustrate an array of applications and how different techniques combine to support the realities of marketing decision making. These are accompanied by questions and can be used as case studies. Links, via the companion website, to a range of software packages, including SPSS, SNAP, Experian and MOSAIC, which are accompanied by exercises to encourage familiarisation.

From the Back Cover:

Key Benefit: This text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Key Topics: Written from the perspective of marketing research users, the Third Edition reflects current trends in international marketing, ethics, and the continuing integration of technology. It strives to build on the enormous success of previous editions by being even more current, contemporary, illustrative and user-friendly.

"About this title" may belong to another edition of this title.

Buy Used View Book

Shipping: US$ 30.50
From Australia to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Naresh Malhotra, John Hall, Mike Shaw, Peter Oppenheim
Published by Prentice Hall (2002)
ISBN 10: 0724810161 ISBN 13: 9780724810161
Used Soft cover Quantity Available: 1
Seller:
SNOOKS BOOKS
(Banora Point, NSW, Australia)
Rating
[?]

Book Description Prentice Hall, 2002. Soft cover. Condition: Very Good. No Jacket. 2nd Edition. Clean intact book with some signs of usage. Minor edge, corner & cover wear, still great value. All Orders Appreciated and dispatched within 48hrs. Seller Inventory # 003530

More Information About This Seller | Contact this Seller

Buy Used
US$ 15.20
Convert Currency

Add to Basket

Shipping: US$ 30.50
From Australia to U.S.A.
Destination, Rates & Speeds