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Interactive marketing: How to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action (Competitive edge management series) - Softcover
From the Publisher:
Interactive Marketing teaches students how to use integrated offer–driven advertising and sales promotion to cost effectively reach markets. This easy to use book provides a wide range of marketing techniques, including the latest high-tech ones. It goes on to explain how various techniques can be blended around a "big-idea", often involving carefully thought out offers, to create integrated campaigns of great power and effectiveness.
From the Back Cover:
Interactive Marketing teaches readers how to use integrated offer–driven advertising and sales promotion to cost effectively reach markets. This easy to use book provides a wide range of marketing techniques, including the latest high-tech ones. It goes on to explain how various techniques can be blended around a “big-idea”, often involving carefully thought out offers, to create integrated campaigns of great power and effectiveness. It provides the reader with the most recent and up-to-date methods, techniques, tips, and solutions in marketing; shows the reader how to apply the material to their own solutions with hundreds of successful case studies, many of them international, and contains chapter-by-chapter checklists to guide the reader; demonstrates the importance of the computer and how digital communication methods are integral to the future of marketing and marketeers.
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- PublisherPrentice Hall
- ISBN 10 0724810943
- ISBN 13 9780724810949
- BindingPaperback
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Interactive marketing: How to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action (Competitive edge management series)
Published by
Prentice Hall
(1994)
ISBN 10: 0724810943
ISBN 13: 9780724810949
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Hardcover
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