Marketing (Au) 3E+istudy Version 3 Registration Card

 
9780730309178: Marketing (Au) 3E+istudy Version 3 Registration Card

Marketing 3rd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ?ground-up? Introductory Marketing text ever released in the local market. Building on the strengths of the previous two editions, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing, including detailed coverage of digital marketing initiatives, as well as more traditional methods. It is an essential guide to best practice. Marketing 3rd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ?ground-up? Introductory Marketing text ever released in the local market. Building on the strengths of the previous two editions, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing, including detailed coverage of digital marketing initiatives, as well as more traditional methods. It is an essential guide to best practice.

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Greg Elliott
ISBN 10: 0730309177 ISBN 13: 9780730309178
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Book Description 2014. Paperback. Book Condition: New. 1st. Paperback. Marketing 3rd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 1.450. Bookseller Inventory # 9780730309178

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Greg Elliott
ISBN 10: 0730309177 ISBN 13: 9780730309178
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Book Description 2014. Paperback. Book Condition: New. 1st. Paperback. Marketing 3rd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 1.450. Bookseller Inventory # 9780730309178

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