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Direct marketing is becoming an attractive option for maximizing promotion and advertising opportunities. This guide will feature case-studies of the best and worst direct marketing campaigns, a structured approach to direct marketing and interviews with prominent direct marketeers.
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Book Description HarperCollins Publishers (Australia) Pty Ltd 1996 Paperback, 1996. Condition: Very Good. An easy-to-understand guide to growing your business through the use of direct marketing. Contains dozens of Australian examples and anecdotes from companies of all sizes. 300 pages. Seller Inventory # 1011048