Entrepreneurship and Innovation: Readings and Cases

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9780734611055: Entrepreneurship and Innovation: Readings and Cases
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This new edition of Entrepreneurship and Innovation: Readings and Cases provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level.

It provides students with a foundation of ideas and understandings designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognize their own abilities in this regard.

Key Features:

* Each chapter begins with a list of learning outcomes and ends with an extensive chapter review
* Includes 14 new cases to illustrate and apply the key principles
* New chapter on co-operative enterprises (Chapter 12)
* Uniquely unites entrepreneurship and innovation
* Looks at the process of entrepreneurship from both a small and large organizational perspective
* Examines the theory and practice of innovation
* Gives attention to innovation diffusion theory and to the challenges of commercialization with disruptive technologies

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About the Author:

TIM MAZZAROL is an Associate Professor in Entrepreneurship and Strategy at the Graduate School of Management, University of Western Australia and Director of the UWA Business School’s Centre for Entrepreneurial Management and Innovation (CEMI). He has extensive experience in designing, developing and delivering management education programs targeted at a wide range of levels from undergraduate to postgraduate. He also has ten years of experience with the Department of Foreign Affairs and Trade including a diplomatic posting to the Australian Embassy Bangkok.

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Book Description Tilde Publishing, Australia, 2011. Paperback. Condition: New. 2nd Revised edition. Language: English . Brand New Book. Entrepreneurship and Innovation: Readings and Cases provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.Each chapter begins with a list of learning outcomes and ends with an extensive chapter review. It includes 14 new cases to illustrate and apply the key principles. It includes new chapter on co-operative enterprises (Chapter 12). It uniquely unites entrepreneurship and innovation. It looks at the process of entrepreneurship from both a small and large organisational perspective. It examines the theory and practice of innovation. It gives attention to innovation diffusion theory and to the challenges of commercialisation with disruptive technologies. Seller Inventory # AAN9780734611055

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Book Description Tilde Publishing, Australia, 2011. Paperback. Condition: New. 2nd Revised edition. Language: English . Brand New Book. Entrepreneurship and Innovation: Readings and Cases provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.Each chapter begins with a list of learning outcomes and ends with an extensive chapter review. It includes 14 new cases to illustrate and apply the key principles. It includes new chapter on co-operative enterprises (Chapter 12). It uniquely unites entrepreneurship and innovation. It looks at the process of entrepreneurship from both a small and large organisational perspective. It examines the theory and practice of innovation. It gives attention to innovation diffusion theory and to the challenges of commercialisation with disruptive technologies. Seller Inventory # AAN9780734611055

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