Items related to Naked Marketing: The Bare Essentials 1999 Version
With all the trendy ways to do marketing - from advertising on web sites to publicity with radio "shock jocks" - how can you determine which is the most productive, cost-effective option for your company?
Here's a handy tool for business managers and entrepreneurs who want to get market-smart quickly. It reveals, step by step, how you can determine your marketing budget; develop a marketing plan; establish a company image; use high-impact copy, layout and design; get publicity and visibility without having to pay for it; use mass media, personal selling, and direct mail effectively; and maximize opportunities at trade shows.
No fluff, no stuff - the complexities of marketing boiled down for small business managers, entrepreneurs, or big-business non-marketers.
Here's a handy tool for business managers and entrepreneurs who want to get market-smart quickly. It reveals, step by step, how you can determine your marketing budget; develop a marketing plan; establish a company image; use high-impact copy, layout and design; get publicity and visibility without having to pay for it; use mass media, personal selling, and direct mail effectively; and maximize opportunities at trade shows.
No fluff, no stuff - the complexities of marketing boiled down for small business managers, entrepreneurs, or big-business non-marketers.
"synopsis" may belong to another edition of this title.
About the Author:
Robert Grede is president of The Grede Company, a consulting firm based in Milwaukee that specializes in marketing and strategic planning.
Review:
"No jargon. No hype-speak. Simple and direct as a laser ... Naked Marketing should be on the absolutely essential reading list of any small business."
"About this title" may belong to another edition of this title.
- PublisherPrentice Hall Press
- Publication date1999
- ISBN 10 0735201129
- ISBN 13 9780735201125
- BindingMass Market Paperback
- Edition number1
- Number of pages128
- Rating
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Naked Marketing : The Bare Essentials
Published by
Pearson Education, Limited
(2000)
ISBN 10: 0735201129
ISBN 13: 9780735201125
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Naked Marketing : The Bare Essentials
Published by
Pearson Education, Limited
(2000)
ISBN 10: 0735201129
ISBN 13: 9780735201125
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Softcover
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Naked Marketing: The Bare Essentials 1999 Version
Published by
Prentice Hall Press
(1999)
ISBN 10: 0735201129
ISBN 13: 9780735201125
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Mass Market Paperback
Quantity: 1
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