27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies - Softcover

St. Hilaire, Chris; Padwa, Lynette

  • 3.78 out of 5 stars
    161 ratings by Goodreads
 
9780735204591: 27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies
Softcover
ISBN 10: 0735204594 ISBN 13: 9780735204591
Publisher: Penguin Publishing Group, 2011

Synopsis

Politicians know: You can change a conversation by touching the other person's arm.
Lawyers know: You don't ask a question unless you already have the answer.
Marketers know: It's easiest to convince people of what they already believe.
Reporters know: People hate silence. They fill it with stuff you can use.

You may love them or hate them, but there is no denying that politicians, lawyers, marketers, and reporters are masters of persuasion. In 27 Powers of Persuasion, Chris St. Hilaire distills their knowledge into 27 tools that will empower you to persuade anyone of just about anything. As a message strategist for some of the most famous names in America, Chris St. Hilaire has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.

27 Powers of Persuasion provides practical strategies that have helped St. Hilaire's clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:

  • Persuade people without browbeating them.
  • Unite with your audience, not conquer them.
  • Use language that lets people agree with you on their terms.
  • Get people to see things your way and feel good about it.

    With provocative excerpts from courtroom testimony, behind-the- scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.

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About the Author

Lynette Padwa is the author of Everything You Pretend to Know and Are Afraid Someone Will Ask and the coauthor of several other books. She lives in Los Angeles with her husband and son.

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Publisher
Penguin Publishing Group
Publication date
2011
Language
English
ISBN 10 
0735204594
ISBN 13 
9780735204591
Binding
Paperback
Number of pages
240
Rating
  • 3.78 out of 5 stars
    161 ratings by Goodreads

Other Popular Editions of the Same Title

9780735204515: 27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies

Featured Edition

ISBN 10:  0735204519 ISBN 13:  9780735204515
Publisher: Prentice Hall Press, 2010
Hardcover