Measure What Matters: How Bono, the Gates Foundation, and Google Rock the World with Okrs

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9780735211872: Measure What Matters: How Bono, the Gates Foundation, and Google Rock the World with Okrs
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Legendary venture capitalist John Doerr reveals how OKRs have helped tech giants from Intel to Google exceed all expectations--and how they can help any organization thrive

In the fall of 1999, John Doerr met with the founders of a start-up he'd just given $11.8 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing prop-ositions, to fail fast. And they needed timely, rele-vant data to track their progress--to measure what mattered.

Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engi-neer at Intel, where Andy Grove ("the greatest man-ager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully prac-ticed, it worked.

The rest is history. With OKRs as its manage-ment foundation, Google has grown from forty em-ployees to more than 70,000--with a market cap exceeding $600 billion.

In the OKR model, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measur-able actions within a set time frame. Everyone's goals, from entry-level to CEO, are transparent to the en-tire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep em-ployees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.

In Measure What Matters, Doerr and coauthor Kris Duggan share a broad range of first-person, behind-the-scenes case studies, with narrators includ-ing Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

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"Measure What Matters deserves to be fully embraced by every person responsible for performance, in any walk of life. John Doerr makes Andy Grove a mentor to us all. If every team, leader and individual applied OKRs with rigor and imagination, all sectors of society could see an exponential increase in productivity and innovation."
-Jim Collins, author of Good to Great

"John Doerr has taught a generation of entrepreneurs and philanthropists that execution is everything. Measure What Matters shows how any organization or team can aim high, move fast, and excel."
-Sheryl Sandberg, Facebook COO and founder of and

"In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp but colorful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organizations of any size."
-Walter Isaacson, author of Steve Jobs and The Innovators

"Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies."
-Gordon Moore, co-founder and former chairman of Intel

"John Doerr is a Silicon Valley legend. He and Kris Duggan explain how transparently setting objectives and defining key results in can align organizations and motivate high performance."
-Jonathan Levin, Dean of Stanford Business School

"Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable, and effective team. It encourages the kind of big, bold, bets that can transform an organization."
-John Chambers, executive chairman of Cisco

"John Doerr has been the source of management magic for many of the most iconic companies in Silicon Valley that went on to change the world. Measure What Matters is a must read for anyone motivated to improve their organization."
-Former Vice President Al Gore, chairman of the Climate Reality Project

About the Author:

John Doerr is the chair of venture capital firm Kleiner Perkins Caufield & Byers, which he joined in 1980. He has invested in some of the world's most successful en-trepreneurs and companies, includ-ing Amazon, Google, Intuit, Netscape, and Twitter. Through his investments, he has helped create more than 425,000 jobs.

Kris Duggan is the CEO and cofounder of BetterWorks, which helps progressive companies move toward continuous performance man-agement. A noted thought leader on goal setting and OKRs, he has been featured in the New York Times, the Wall Street Jour-nal, and Fast Company.

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9780735216815: Measure What Matters: The Power of OKRs to Drive Exceptional Results

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ISBN 10:  0735216819 ISBN 13:  9780735216815
Publisher: Penguin Usa, 2017

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Doerr, John, Duggan, Kris
Published by Portfolio (2017)
ISBN 10: 0735211876 ISBN 13: 9780735211872
Used Quantity Available: 1
Better World Books
(Mishawaka, IN, U.S.A.)

Book Description Portfolio, 2017. Condition: Good. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP102515345

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