This specific ISBN edition is currently not available.View all copies of this ISBN edition:
With the PC's introduction, IBM stood poised to extend its dominance into the 21st century. Yet, through corporate hubris, inflexibility and an inability to understand the marketplace, IBM lost its place as a golden symbol of American corporate might.
Tracing IBM's every misstep, the author provides behind-the-scenes revelations and anecdotes about the computer industry. The result is one of the most instructive and important business stories of our time.
"Carroll (a reporter for the WSJ) creates a you-are-there feel....Looks long and hard at the texture of decline inside the greatest corporation in the world." (The New York Times)
"synopsis" may belong to another edition of this title.
10 1.5-hour cassettesFrom the Back Cover:
"Richly detailed...fascinating reading."
"Big Blues has many of the same qualities as other memorable journalistic feats of recent years, The Right Stuff, for instance, or All the President's Men. That is, it has tension, simplicity, and significance."
New York Newsday
"Recommended to executives of all multinationals, not just American ones, as a cautionary tale about corporate hubris."
"A savvy newsman's tellingly detailed report on the ruinous decline of IBM."
"About this title" may belong to another edition of this title.
Book Description Books on Tape, Inc., 1994. Audio Book (Cassette). Condition: Good. Former library book. Ex-Library. Seller Inventory # 123511211