Paul Carroll Big Blues: The Unmaking Of IBM

ISBN 13: 9780736627146

Big Blues: The Unmaking Of IBM

9780736627146: Big Blues: The Unmaking Of IBM
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With the PC's introduction, IBM stood poised to extend its dominance into the 21st century. Yet, through corporate hubris, inflexibility and an inability to understand the marketplace, IBM lost its place as a golden symbol of American corporate might.

Tracing IBM's every misstep, the author provides behind-the-scenes revelations and anecdotes about the computer industry. The result is one of the most instructive and important business stories of our time.

"Carroll (a reporter for the WSJ) creates a you-are-there feel....Looks long and hard at the texture of decline inside the greatest corporation in the world." (The New York Times)

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From the Publisher:

10 1.5-hour cassettes

From the Back Cover:

"Richly detailed...fascinating reading."

Chicago Tribune

"Big Blues has many of the same qualities as other memorable journalistic feats of recent years, The Right Stuff, for instance, or All the President's Men. That is, it has tension, simplicity, and significance."

New York Newsday

"Recommended to executives of all multinationals, not just American ones, as a cautionary tale about corporate hubris."

The Economist



"A savvy newsman's tellingly detailed report on the ruinous decline of IBM."

Kirkus Reviews

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Other Popular Editions of the Same Title

9780517882214: Big Blues: The Unmaking of IBM

Featured Edition

ISBN 10:  0517882213 ISBN 13:  9780517882214
Publisher: Three Rivers Press, 1994

9780517591970: Big Blues: The Unmaking of IBM

Crown, 1993

9780297813156: Big Blues: The Unmaking of IBM.

see no..., 1993

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Carroll, Paul
Published by Books on Tape, Inc. (1994)
ISBN 10: 0736627146 ISBN 13: 9780736627146
Used Audio Book (Cassette) Quantity Available: 1
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Book Description Books on Tape, Inc., 1994. Audio Book (Cassette). Condition: Good. Former library book. Ex-Library. Seller Inventory # 123511211

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