Counting What Counts: Turning Corporate Accountability to Competitive Advantage

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9780738203133: Counting What Counts: Turning Corporate Accountability to Competitive Advantage
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Soul Food retells with candor the singular stories of fifty-two real entrepreneurs and it presents the practical ideas and principles culled from each. These are wisdom-filled snapshots detailing the lessons and triumphs of African American business builders. Soul Food fills a gap in the small business literature and presents the challenges and solutions that are of immediate significance to this large community of entrepreneurs. Written by a nationally recognized business consultant and speaker, this book covers all of the pathways to business success, but from a uniquely African American perspective.

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In this golden age of investment returns, we often think of corporate performance one way: Did it make enough money, or didn't it? But corporations themselves have stopped viewing performance by this one measure, according to Epstein, a long-time researcher, and Birchard, a financial journalist. Instead, companies view the bottom line a number of ways: customer loyalty, employee retention, and shareholder value. The pivot point for these performance measures is accountability, which the authors define as four variables: governance (how outside boards of directors affect the company's actions and strategies); measurement (gauges of a company's performance might include customer satisfaction and/or employee productivity, as well as profit and loss); management systems (how well a company links its long-term strategies with the day-to-day performance of its frontline employees); and reporting, which includes telling everyone who has a stake in the company (employees, customers, shareholders, prospective employees) important information about the company's performance--information that was once seen only by the company's top executives.

Counting What Counts is heavily researched and referenced, and as such will probably appeal more to academics and top managers than anyone else. But nearly everyone involved in corporate management will at least find a few real-world examples of how these principles in action can affect a company's future and its perception by the outside world. --Lou Schuler

About the Author:

Robert L. Wallace, author of Black Wealth through Black Entrepreneurship, is a nationally known speaker who presents lectures and workshops to small business owners around the country. He has been interviewed by the Wall Street Journal and the Washington Post on the topic of minority entrepreneurship and economic empowerment. He has been profiled on ABC News, and interviewed on numerous radio and television programs. He lives in Columbia, Maryland.

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9780738201061: Counting What Counts: Turning Corporate Accountability To Competitive Advantage

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ISBN 10:  0738201065 ISBN 13:  9780738201061
Publisher: Basic Books, 1999
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Book Description Basic Books (AZ). Paperback. Condition: New. 320 pages. Dimensions: 9.2in. x 6.1in. x 0.7in.Soul Food retells with candor the singular stories of fifty-two real entrepreneurs and it presents the practical ideas and principles culled from each. These are wisdom-filled snapshots detailing the lessons and triumphs of African American business builders. Soul Food fills a gap in the small business literature and presents the challenges and solutions that are of immediate significance to this large community of entrepreneurs. Written by a nationally recognized business consultant and speaker, this book covers all of the pathways to business success, but from a uniquely African American perspective. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780738203133

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