Branded: The Buying And Selling Of Teenagers

3.19 avg rating
( 509 ratings by Goodreads )
 
9780738208626: Branded: The Buying And Selling Of Teenagers

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

"synopsis" may belong to another edition of this title.

About the Author:

Alissa Quart is a graduate of Brown University and the Columbia School of Journalism. She has written features for publications ranging from the New York Times and Lingua Franca to Elle, The Nation, and Salon. She lives in New York City.

From Publishers Weekly:

For the readers still waiting for a substantive follow-up to Naomi Klein's No Logo, this is the book. Quart, a former media columnist for the Independent, follows the bread-crumb trail from the Fourth Annual Advertising and Promotion to Kids conference (no joke, unfortunately) to the mechanics of "peer-to-peer marketing," product placement in video games and the ever-escalating parties of the "bar mitzvah showcase." She hones in on teens' delicate self-fashioning and how it's manipulated for profit by adult "teen trendspotters" who insinuate themselves into the lives of "Influencer" teens in order to cop "youth buzz." Quart is brilliant on the world in which teens "obsessed with brand names feel they have a lack that only superbranding will cover over." She gets great quotes in her first-person encounters with her mostly female subjects, giving the book real voice. And Quart's analyses-of teen movies, SAT tutoring (to improve scores and pose college choices as brands), teen SUV ownership and the role of parents-are sharp and funny. Her exploration of how teens internalize and express market logic-through a process of "self-branding" that can include teen boob jobs and kid-produced anorexia Weblogs-is original and striking. The book lacks a broad cultural perspective: most interviewees are white, middle class and female, so it's difficult for Quart to generalize about how American teens and tweens as a whole use money and products to define themselves. Nevertheless, by the end, readers should be able to spot certain youth demographics and deconstruct their branded worlds instantaneously-and with empathy and anger.
Copyright 2002 Reed Business Information, Inc.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Quart, Alissa
Published by Basic Books
ISBN 10: 0738208620 ISBN 13: 9780738208626
New PAPERBACK Quantity Available: 1
Seller:
scafurobooks
(Hatchville, MA, U.S.A.)
Rating
[?]

Book Description Basic Books. PAPERBACK. Book Condition: New. 0738208620 New softcover book. Bookseller Inventory # SKU1004969

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 3.29
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Quart, Alissa
Published by Basic Books
ISBN 10: 0738208620 ISBN 13: 9780738208626
New PAPERBACK Quantity Available: 1
Seller:
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description Basic Books. PAPERBACK. Book Condition: New. 0738208620 Ships promptly. Bookseller Inventory # Z0738208620ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 7.73
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Alissa Quart
ISBN 10: 0738208620 ISBN 13: 9780738208626
New Quantity Available: 1
Seller:
Books-FYI, Inc.
(Cadiz, KY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Bookseller Inventory # 23MA3O00ABJG

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 4.27
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Alissa Quart
Published by Basic Books (2004)
ISBN 10: 0738208620 ISBN 13: 9780738208626
New Paperback Quantity Available: 1
Seller:
Poverty Hill Books
(Mt. Prospect, IL, U.S.A.)
Rating
[?]

Book Description Basic Books, 2004. Paperback. Book Condition: New. BRAND NEW COPY, Perfect Shape,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 9011182

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.95
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Alissa Quart
Published by INGRAM PUBLISHER SERVICES US, United States (2017)
ISBN 10: 0738208620 ISBN 13: 9780738208626
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description INGRAM PUBLISHER SERVICES US, United States, 2017. Paperback. Book Condition: New. Reprint. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product the girls obsessed with cosmetic surgery who will do anything to look like women on TV and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today s youth the same way again. Bookseller Inventory # BZE9780738208626

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.41
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Alissa Quart
Published by Hachette Book Group
ISBN 10: 0738208620 ISBN 13: 9780738208626
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Hachette Book Group. Book Condition: New. Brand New. Bookseller Inventory # 0738208620

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.91
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

7.

Quart, Alissa
Published by Basic Books, New York, New York, U.S.A. (2004)
ISBN 10: 0738208620 ISBN 13: 9780738208626
New Paper Back Quantity Available: 1
Seller:
The Book House, Inc. - St. Louis
(St. Louis, MO, U.S.A.)
Rating
[?]

Book Description Basic Books, New York, New York, U.S.A., 2004. Paper Back. Book Condition: New. New Paperback. Bookseller Inventory # 131226-C22

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.95
Convert Currency

Add to Basket

Shipping: US$ 6.00
Within U.S.A.
Destination, Rates & Speeds

8.

Quart, Alissa
Published by Basic Books, U.S.A. (2004)
ISBN 10: 0738208620 ISBN 13: 9780738208626
New Trade Paperback Quantity Available: 1
Seller:
The Book House, Inc. - St. Louis
(St. Louis, MO, U.S.A.)
Rating
[?]

Book Description Basic Books, U.S.A., 2004. Trade Paperback. Book Condition: New. new trade paperback. Bookseller Inventory # 160426-MG27

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 14.95
Convert Currency

Add to Basket

Shipping: US$ 6.00
Within U.S.A.
Destination, Rates & Speeds

9.

Quart, Alissa
Published by Basic Books
ISBN 10: 0738208620 ISBN 13: 9780738208626
New PAPERBACK Quantity Available: 1
Seller:
M and N Media
(Acworth, GA, U.S.A.)
Rating
[?]

Book Description Basic Books. PAPERBACK. Book Condition: New. 0738208620 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # XM-0738208620

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.26
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Alissa Quart
Published by Basic Books (2004)
ISBN 10: 0738208620 ISBN 13: 9780738208626
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Basic Books, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # M0738208620

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.03
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book