The Secret Opinions of Irving B. Gerson

0 avg rating
( 0 ratings by Goodreads )
 
9780738853703: The Secret Opinions of Irving B. Gerson
View all copies of this ISBN edition:
 
 

This curiosity driven 81 year old businessman-turned-writer, has followed his role model, Montaigne, with these personal essays on 28 subjects such as conversation, sports, war, religion, sex, death, television and Thanksgiving turkey.

After the University of Michigan and Harvard Business School, Gerson spent four war years as a navy officer in the amphibious forces and mine sweeping, receiving three decorations. His report on the sinking of the LST 349 in the Mediterranean was privately published in 1945.

His business career includes Gersons Jewelers, Young & Rubicam, Elgin Watch and Gerson, Howe & Johnson, a tradition breaking all fee-no commission marketing department store in Chicago that he founded and ran for 16 years. To promote his firm, Gerson wrote and published Tomorrow's Advertising Agency (1967) and BE BIG SOMEWHERE and Other Essays on Marketing (1977). In 1979, at age 60, he followed his college plan of becoming a full-time writer, doing it his way, without having to earn money. Gerson has written the equivalent of 100 average size books: personal history, fiction, journal and essays. His papers will be preserved in Duke University's John Hartman Special Collection Library for Sales, Advertising and Marketing. Providing fertilizer for the author's opinions were the many diverse people he worked with in marketing hundreds of products for companies including Sears, Tenneco Automotive and Orville Redenbachers popcorn, plus Charles Percy's first election to the United States Senate.

Add his experiences in numerous community organizations such as president, the Merchandising Executives Club, executive board, Chicago Boy Scouts, director, Sinai Congregation, vice-chairman, governing board St. Mary of Nazareth Hospital and president, Harvard Business School Club of Chicago. Gerson lives in Chicago with his third wife, Corrine Siegel, a renowned educator. They've been married seven years and have seven children.

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780738848204: The Secret Opinions of Irving B. Gerson

Featured Edition

ISBN 10:  0738848204 ISBN 13:  9780738848204
Publisher: Xlibris, 2001
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Gerson, Irving B.
Published by Xlibris Corp (2001)
ISBN 10: 0738853704 ISBN 13: 9780738853703
Used First Edition Quantity Available: 1
Seller:
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Xlibris Corp, 2001. Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP90480709

More information about this seller | Contact this seller

Buy Used
US$ 18.97
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Irving B. Gerson
Published by Xlibris Corp (2001)
ISBN 10: 0738853704 ISBN 13: 9780738853703
Used Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Xlibris Corp, 2001. Hardcover. Condition: Used: Good. Seller Inventory # SONG0738853704

More information about this seller | Contact this seller

Buy Used
US$ 35.83
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds