Psychological Operations American Style: The Joint United States Public Affairs Office, Vietnam and Beyond

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9780739121399: Psychological Operations American Style: The Joint United States Public Affairs Office, Vietnam and Beyond

Psychological Operations American Style examines the historical use of PSYOP by the Unites States in the twentieth century. Over six years into its War on Terrorism, and over thirty years removed from the Vietnam War, the United States continues to cling to its traditional style of PSYOP. It has remained a tangential weapon in the otherwise conventional arsenal employed by Unites States officials in the War on Terrorism. To the extent that Americans have utilized PSYOP, they have remained wedded to the notion of its use as a tactical offensive weapon meant to instill terror in their enemies. While often successful in the short term for securing defection and surrender, this type of PSYOP does little to win hearts and minds over the long haul. As experience in Vietnam demonstrates, using PSYOP only as a tactical weapon possesses the potential to undermine the nation's position by eroding its credibility. It offers civilian officials and military commanders the means to blur the distinction between information and persuasion in order to achieve immediate and demonstrable results. The use of such tactics by the Joint U.S. Public Affairs Office in Vietnam destroyed trust in the information given even at official press conferences. Psychological Operations American Style is ideal for military and diplomatic historians and scholars of the Vietnam War.

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About the Author:

Robert J. Kodosky is professor in the Department of History, West Chester University.

Review:

Psychological Operations American Style is a concise, comprehensive examination of the Joint U.S. Public Affairs Office in Vietnam and its role in psychological operations―an area not well covered in the historiography of the war. Extremely well documented, the account is fair and judicious, but points out why the PSYOP effort generally failed. The author also draws troubling parallels between this failed effort and the information battle being conducted by the U.S. in the Iraq war today. (James H. Willbanks, U.S. Army Command and General Staff College)

A provocative, insightful, and at times damning critique of the American battle for hearts and minds in Vietnam―with unmistakable lessons for the War on Terror. (Kenneth Osgood, Florida Atlantic University)

One of the book's more interesting sections involves a sweeping examination of U.S. propaganda efforts, beginning with WWI and including a look at the roles played by Wild bill Donovan and Dwight D. Eisenhower in supporting PSYOP....Recommended. (CHOICE, October 2008)

Psychological Operations American Style adds to our understanding of the American failure in Vietnam. I recommend this book to anyone interested in the battle for the 'hearts and minds' of the Vietnamese by policymakers who did not understand the culture of their allies. (Larry Berman, author ofPerfect Spy: The Incredible Double Life of Pham Xuan An)

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Book Description Lexington Books, United States, 2007. Hardback. Book Condition: New. Language: English . Brand New Book. Psychological Operations American Style traces the historical use of PSYOP in twentieth-century American history. It illustrates how civilian officials have perceived PSYOP as a political tool but military commanders have conceptualized it as a tactical weapon. Psychological Operations American Style shows how in Vietnam, American officials blurred their previously held distinctions about PSYOP functions. Bookseller Inventory # AAC9780739121399

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Book Description Lexington Books, United States, 2007. Hardback. Book Condition: New. Language: English . Brand New Book. Psychological Operations American Style traces the historical use of PSYOP in twentieth-century American history. It illustrates how civilian officials have perceived PSYOP as a political tool but military commanders have conceptualized it as a tactical weapon. Psychological Operations American Style shows how in Vietnam, American officials blurred their previously held distinctions about PSYOP functions. Bookseller Inventory # AAC9780739121399

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Book Description Lexington Books. Hardcover. Book Condition: New. Hardcover. 248 pages. Dimensions: 8.8in. x 6.1in. x 1.0in.Psychological Operations American Style examines the historical use of PSYOP by the Unites States in the twentieth century. Over six years into its War on Terrorism, and over thirty years removed from the Vietnam War, the United States continues to cling to its traditional style of PSYOP. It has remained a tangential weapon in the otherwise conventional arsenal employed by Unites States officials in the War on Terrorism. To the extent that Americans have utilized PSYOP, they have remained wedded to the notion of its use as a tactical offensive weapon meant to instill terror in their enemies. While often successful in the short term for securing defection and surrender, this type of PSYOP does little to win hearts and minds over the long haul. As experience in Vietnam demonstrates, using PSYOP only as a tactical weapon possesses the potential to undermine the nations position by eroding its credibility. It offers civilian officials and military commanders the means to blur the distinction between information and persuasion in order to achieve immediate and demonstrable results. The use of such tactics by the Joint U. S. Public Affairs Office in Vietnam destroyed trust in the information given even at official press conferences. Psychological Operations American Style is ideal for military and diplomatic historians and scholars of the Vietnam War. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9780739121399

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