The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media)

4 avg rating
( 2 ratings by Goodreads )
 
9780739140031: The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media)
View all copies of this ISBN edition:
 
 

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

"synopsis" may belong to another edition of this title.

About the Author:

John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.

Review:

The 21st Century Media Industry is well worth reading not only for its broad scope, but for the timeliness of the chapters. Readers of this book will come away with a clear conceptual map of the changing media landscape as well as a detailed understanding of the challenges of the years ahead in forging a new business model, or set of business models, for media operating in the digital age. (John V. Pavlik, Rutgers University)

Predicting the future of the media industry at this juncture may sound audacious, yet this volume does so, and the future it presents is auspicious. The 13 chapters―all by US academicians and media scholars with impressive credentials―address possible approaches to media management, new technologies and innovations, and the implications of various media: recorded music, print, journalism, cable and broadcasting (including radio), cinema, the Internet, mobile telephones. Media have saturated modern society for the past 50 years. The opening essay, coauthored by Hendricks (Stephen F. Austin State Univ.) and Susan Smith, notes that "the latter half of the twentieth century saw an explosion in the communication industry [with] personal computers, satellites, cable television, cell phones, digital and high definition television, DVDs and the World Wide Web." But, the essay goes on to observe, the change is not in the media per se but rather in the "delivery systems." That the book does not offer an exact definition of the term "new media" is only right, given that in the 1450s the printing press was a "new medium." Summing Up: Highly recommended. Upper-division undergraduates through faculty. (CHOICE)

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780739140048: The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media)

Featured Edition

ISBN 10:  0739140043 ISBN 13:  9780739140048
Publisher: Lexington Books, 2011
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Hendricks, John Allen
Published by Rowman and Littlefield Publishers
ISBN 10: 0739140035 ISBN 13: 9780739140031
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Rowman and Littlefield Publishers. Condition: New. Brand New. Seller Inventory # 0739140035

More information about this seller | Contact this seller

Buy New
US$ 76.08
Convert Currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, Rates & Speeds

2.

Hendricks, John Allen
ISBN 10: 0739140035 ISBN 13: 9780739140031
New Quantity Available: > 20
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2010. HRD. Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # IB-9780739140031

More information about this seller | Contact this seller

Buy New
US$ 79.98
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Published by Lexington Books, United States (2010)
ISBN 10: 0739140035 ISBN 13: 9780739140031
New Hardcover Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Lexington Books, United States, 2010. Hardback. Condition: New. New. Language: English . Brand New Book. The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. Seller Inventory # ANB9780739140031

More information about this seller | Contact this seller

Buy New
US$ 87.30
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Published by Lexington Books, United States (2010)
ISBN 10: 0739140035 ISBN 13: 9780739140031
New Hardcover Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Lexington Books, United States, 2010. Hardback. Condition: New. New. Language: English . Brand New Book. The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. Seller Inventory # ANB9780739140031

More information about this seller | Contact this seller

Buy New
US$ 93.86
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Hendricks, John Allen
ISBN 10: 0739140035 ISBN 13: 9780739140031
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2010. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # TR-9780739140031

More information about this seller | Contact this seller

Buy New
US$ 95.43
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Published by Lexington Books
ISBN 10: 0739140035 ISBN 13: 9780739140031
New Hardcover Quantity Available: > 20
Seller:
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Lexington Books. Hardcover. Condition: New. 0739140035 *BRAND NEW* Ships Same Day or Next!. Seller Inventory # SWATI2132738571

More information about this seller | Contact this seller

Buy New
US$ 95.94
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

ISBN 10: 0739140035 ISBN 13: 9780739140031
New Quantity Available: > 20
Seller:
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Condition: New. Depending on your location, this item may ship from the US or UK. Seller Inventory # 97807391400310000000

More information about this seller | Contact this seller

Buy New
US$ 102.15
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

8.

Published by Lexington Books (2010)
ISBN 10: 0739140035 ISBN 13: 9780739140031
New Hardcover Quantity Available: > 20
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Lexington Books, 2010. Hardcover. Condition: New. Never used!. Seller Inventory # 0739140035

More information about this seller | Contact this seller

Buy New
US$ 102.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

9.

HENDRICKS/ALBARRAN/B
Published by RL (2018)
ISBN 10: 0739140035 ISBN 13: 9780739140031
New Hardcover Quantity Available: 1
Print on Demand
Seller:
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description RL, 2018. Hardback. Condition: NEW. 9780739140031 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE01273372

More information about this seller | Contact this seller

Buy New
US$ 96.40
Convert Currency

Add to Basket

Shipping: US$ 10.67
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

John Allen Hendricks (Editor)
Published by Lexington Books (2010)
ISBN 10: 0739140035 ISBN 13: 9780739140031
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Lexington Books, 2010. Hardcover. Condition: New. Seller Inventory # DADAX0739140035

More information about this seller | Contact this seller

Buy New
US$ 102.59
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book