The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Vietnam.
This report helps executives evaluate strategic investment and entry alternatives in Vietnam. In order to evaluate Vietnam, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of Vietnam along these lines. Throughout the discussion, literally hundreds of statistics on Vietnam are benchmarked against regional and global averages. The reader can thus quickly understand where Vietnam fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Vietnam. These fundamentals are the source for Vietnam's latent demand. Then, the subsequent chapters detail Vietnam's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Vietnam, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence...
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Our publications provide timely and reliable market information as a complement to strategic planning processes. For a price well below the cost of a round-trip business-class ticket, the executive has access to the basic factors driving strategic planning. As such, our reports are a 'one-stop' shop by giving coverage on economic and political issues, as well as analyzing human resources, entry strategies and legal risks. With offices in Europe, Africa and the United States, Icon Group International has a number of specialty research groups. This report was published by the Construction Research Group.From the Author:
This report is one of many published by the Construction Research Group, a division of Icon Group International, Inc. Other titles we have published of relevance include: -- Building and Construction Materials in Vietnam, 1996 -- Building Furnishings in Russia, 1997 -- Building Glass in Hong Kong, 1995 -- Building Hardware in Thailand, 1996 -- Building Materials in China, 1996 -- Building Materials in China, 1998 -- Building Materials in Colombia, 1999 -- Building Materials in Indonesia, 1995 -- Building Materials in Indonesia, 1997 -- Building Products and Single-Family Homes in Japan, 1997 -- Building Products and Supplies in Argentina, 1997 -- Building Products in Brazil, 1998 -- Building Products in Chile, 1997 -- Building Products in France, 1997 -- Building Products in Kuwait, 1995 -- Building Products in Peru, 1997 -- Building Products in Russia, 1997 -- Building Products in Turkey, 1997 -- Ceramics Industry Products, Equipment and Materials in Mexico, 1996 -- DIY Home Center Industry in Japan, 1998 -- Do-It-Yourself (DIY) Home Improvement Materials and Equipment in the United Kingdom, 1996 -- Do-It-Yourself Hardware Products in Canada, 1997 -- Do-It-Yourself Plumbing Products in Canada, 1997 -- Do-It-Yourself Products (DIY) in Mexico, 1996 -- Do-It-Yourself Products and Hardware in the Netherlands, 1999 -- Do-It-Yourself Products in The Netherlands, 1996 -- Doors for Houses in Japan, 1996 -- Energy Efficient Building Products in Hong Kong, 1997 -- Finishing Building Materials in Thailand, 1995 -- Fire Proof Building Materials in Taiwan, 1996 -- Fire-Rated Doors in Hong Kong, 1996 -- Flat Glass in Japan, 1996 -- Flooring Products and Hardwood Flooring in Hong Kong, 1997 -- Guangdong's Building Materials Market in China, 1995 -- Home Windows, Doors and Supplies in Mexico, 1996 -- Housing Construction Market in China, 1996 -- Insulation Products in Italy, 1998 -- Interior Building Products in Russia, 1998 -- Metal Cladding in Hong Kong, 1998 -- Multi-Family Wooden Houses in Japan, 1998 -- Plumbing Equipment and Supplies in Japan, 1997 -- Prefabricated Construction in Turkey, 1996 -- Prefabricated Housing in Argentina, 1997 -- Prefabricated Housing in Costa Rica, 1995 -- Roofing and Siding Materials in Turkey, 1999 -- Sanitary Ware in Taiwan, 1998 -- Windows and Doors in Canada, 1997 -- Wood Panels-Softwood and Hardwood Plywood in Mexico, 1996 -- Wood Windows and Vinyl Windows in Japan, 1997
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