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Congo (formerly Zaire) has recently come to the attention to global strategic planners. This report puts these executives on the fast track. Ten chapters provide: an overview of how to strategically access this important market, a discussion on economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Ample statistical benchmarks and comparative graphs are given.
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Our publications provide timely and reliable market information as a complement to strategic planning processes. For a price well below the cost of a round-trip business-class ticket, the executive has access to the basic factors driving strategic planning. As such, our reports are a 'one-stop' shop by giving coverage on economic and political issues, as well as analyzing human resources, entry strategies and legal risks. With offices in Europe, Africa and the United States, Icon Group International has a number of specialty research groups. This report was published by the Congo (formerly Zaire) Research Group.Excerpt. © Reprinted by permission. All rights reserved.:
The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Congo (formerly Zaire).
This report helps executives evaluate strategic investment and entry alternatives in Congo (formerly Zaire). In order to evaluate Congo (formerly Zaire), Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.
This report provides a strategic profile of Congo (formerly Zaire) along these lines. Throughout the discussion, literally hundreds of statistics on Congo (formerly Zaire) are benchmarked against regional and global averages. The reader can thus quickly understand where Congo (formerly Zaire) fits into the regional and global perspective. The report first investigates the economic fundamentals affecting Congo (formerly Zaire). These fundamentals are the source for Congo (formerly Zaire)'s latent demand. Then, the subsequent chapters detail Congo (formerly Zaire)'s accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Congo (formerly Zaire), this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in Congo (formerly Zaire) (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize Congo (formerly Zaire)'s economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping Congo (formerly Zaire)'s current potential.
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