Synopsis
In the wake of the Enron and World Com debacle, campaign finance reform has once again ascended to the top of the congressional agenda. Outside money--party soft money as well as special interest dollars--continues to influence election results and affect public policy even as its sources remain obscure. In The Other Campaign, David B. Magleby and his contributors follow the money trail to show a different side of electoral politics--beyond the bandboxes and stump speeches and into the inner workings of sophisticated campaign communications and noncandidate campaigning. Focusing on 9 highly competitive races in both the House and Senate, this book shows the positive and negative effects of outside money and enlightens the debate over campaign finance reform with its extensive and original data analysis.
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About the Author
David B. Magleby is dean, College of Family, Home and Social Sciences, and distinguished professor of political science at Brigham Young University.
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