Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

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9780742554436: Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing_and comes complete with updated ads and Berger's signature drawings. Whether new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

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About the Author:

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

Review:

I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book. (Craig Roell)

The manner in which advertising is developed and implemented, and the incredible influence it has on our culture and consumers, is profound. Ads, Fads, and Consumer Culture delves into this and other matters. Arthur Berger provides fresh insights and explanations on various aspects and issues of the industry and the ads, and the impact on all of us. (Goldberg, Fred S.)

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Book Description ROWMAN LITTLEFIELD, United States, 2007. Hardback. Book Condition: New. Revised edition. Language: English . Brand New Book. Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing. Bookseller Inventory # AAC9780742554436

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Book Description Rowman & Littlefield Publishers. Hardcover. Book Condition: New. Hardcover. 244 pages. Dimensions: 9.3in. x 6.3in. x 0.8in.Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketingand comes complete with updated ads and Bergers signature drawings. Whether new to Bergers lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9780742554436

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