Michael A. Noll The Evolution of Media

ISBN 13: 9780742554825

The Evolution of Media

4 avg rating
( 2 ratings by Goodreads )
 
9780742554825: The Evolution of Media
View all copies of this ISBN edition:
 
 

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media? radio, television, and print? and interpersonal media? telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

"synopsis" may belong to another edition of this title.

About the Author:

A. Michael Noll is emeritus professor of communications at the Annenberg School for Communication at the University of Southern California and director of technology research at the Columbia Institute for Tele-Information. He worked previously at Bell Labs, the White House, and AT&T and brings all his varied and extensive experience to this book.

Review:

No better brief treatment of the subject of communication media exists than what Noll offers in these pages. Noll, a highly regarded expert, provides a sure-footed guide to what the student or concerned citizen needs to know about the technical base and rapidly changing nature of today's media systems. His five-factor model captures the strategic dimensions that need to be considered in evaluations of business choices and regulatory regimes for communication media. (James E. Katz, Rutgers University)

The Evolution of Media demystifies the technology of communications―old and new. In his own clear style, avoiding hype and futurology, Michael Noll provides an understanding of the fundamental principles that are essential for all who study communication and media in the twenty-first century. (William H. Dutton, University of Southern California, author of Society on the Line)

Clearly, this stimulating and thought-provoking offering―though small in length―is large in scope. I concur with the author on its dual purposes, evident in the informative treatment of media past, present, and future. Rich descriptions and explanations, plus illustrations, augment an excellent contribution to this literature in terms of content, organization, and readability. Also has a very interesting appendix (tech tutorial). Indeed, an expert's view! (Michael H. McBride, Texas State University)

Noll's book does nor lend itself well to comparisons becuse the focus is neither new media nor old but media evolution. As such, it is unique. Recommended. (CHOICE)

A path-breaking and enormously suggestive study of communication media written by someone who uniquely understands and explains both the technologies involved and their social, cultural, and economic implications. (Arthur Asa Berger, San Francisco State University)

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 37.00
US$ 36.34

Convert currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Other Popular Editions of the Same Title

9780742554818: The Evolution of Media

Featured Edition

ISBN 10:  0742554813 ISBN 13:  9780742554818
Publisher: Rowman & Littlefield Publishers, 2006
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Michael A. Noll
Published by ROWMAN & LITTLEFIELD, United States (2006)
ISBN 10: 0742554821 ISBN 13: 9780742554825
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description ROWMAN & LITTLEFIELD, United States, 2006. Paperback. Condition: New. Language: English. Brand new Book. A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media. Seller Inventory # AAV9780742554825

More information about this seller | Contact this seller

Buy New
US$ 36.34
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Michael A. Noll
Published by ROWMAN & LITTLEFIELD, United States (2006)
ISBN 10: 0742554821 ISBN 13: 9780742554825
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description ROWMAN & LITTLEFIELD, United States, 2006. Paperback. Condition: New. Language: English. Brand new Book. A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media. Seller Inventory # AAV9780742554825

More information about this seller | Contact this seller

Buy New
US$ 36.97
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

3.

Noll, Michael A.
ISBN 10: 0742554821 ISBN 13: 9780742554825
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2006. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # IB-9780742554825

More information about this seller | Contact this seller

Buy New
US$ 34.44
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Michael A. Noll
Published by Rowman & Littlefield Publishers (2006)
ISBN 10: 0742554821 ISBN 13: 9780742554825
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Rowman & Littlefield Publishers, 2006. Paperback. Condition: New. Seller Inventory # DADAX0742554821

More information about this seller | Contact this seller

Buy New
US$ 37.89
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

5.

Noll, Michael A.
Published by Rowman & Littlefield Publishers
ISBN 10: 0742554821 ISBN 13: 9780742554825
New PAPERBACK Quantity Available: > 20
Seller:
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Rowman & Littlefield Publishers. PAPERBACK. Condition: New. 0742554821 *BRAND NEW* Ships Same Day or Next!. Seller Inventory # SWATI2122902781

More information about this seller | Contact this seller

Buy New
US$ 39.18
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

6.

Noll, A. Michael
Published by Rowman & Littlefield Publishers 12/28/2006 (2006)
ISBN 10: 0742554821 ISBN 13: 9780742554825
New Paperback or Softback Quantity Available: 5
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Rowman & Littlefield Publishers 12/28/2006, 2006. Paperback or Softback. Condition: New. Evolution of Media. Book. Seller Inventory # BBS-9780742554825

More information about this seller | Contact this seller

Buy New
US$ 45.32
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Noll, Michael A.
Published by Rowman & Littlefield Publisher (2006)
ISBN 10: 0742554821 ISBN 13: 9780742554825
New Paperback Quantity Available: > 20
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)
Rating
[?]

Book Description Rowman & Littlefield Publisher, 2006. Paperback. Condition: New. Never used!. Seller Inventory # 0742554821

More information about this seller | Contact this seller

Buy New
US$ 46.18
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Michael A. Noll
Published by RLPG (2006)
ISBN 10: 0742554821 ISBN 13: 9780742554825
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description RLPG, 2006. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # IB-9780742554825

More information about this seller | Contact this seller

Buy New
US$ 35.11
Convert currency

Add to Basket

Shipping: US$ 11.55
From United Kingdom to U.S.A.
Destination, rates & speeds

9.

Michael A. Noll
Published by Rowman & Littlefield Publishers
ISBN 10: 0742554821 ISBN 13: 9780742554825
New Paperback Quantity Available: > 20
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Rowman & Littlefield Publishers. Paperback. Condition: New. 214 pages. Dimensions: 8.9in. x 6.0in. x 0.8in.A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media radio, television, and print and interpersonal media telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780742554825

More information about this seller | Contact this seller

Buy New
US$ 50.52
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

10.

A. Michael Noll
ISBN 10: 0742554821 ISBN 13: 9780742554825
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. Paperback. A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book descr.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 203 pages. 0.327. Seller Inventory # 9780742554825

More information about this seller | Contact this seller

Buy New
US$ 50.94
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book