Campaign for President: The Managers Look at 2008 (Campaigning American Style)

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9780742570474: Campaign for President: The Managers Look at 2008 (Campaigning American Style)

Every four years following the presidential election, the Institute of Politics at Harvard University convenes a distinguished gathering of campaign managers, media commentators, and interested political observers to reflect on presidential campaign strategies from the earliest primaries through Election Day. The result is a book, and the 2008 election edition is published for general audiences as well as college classrooms and campaign and media professionals.

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The Harvard Institute of Politics has sponsored a post-election conference of campaign managers and media every four years since 1972. The series has become a principal resource for scholars, students, and practitioners.

Review:

Campaign for President should be required reading for anyone who wants to really understand how White House campaigns are run. No one who considers themselves a student of politics can think their education is complete without it. Personally, I'm taking copious notes on the Republican primary section. After all, it's likely we'll see at least a couple of these candidates again in '12. (Amy Walter, editor-in-chief, The Hotline National Journal)

Every four years, the Institute of Politics at Harvard University gathers the major players in the presidential election for several days of conversation about what happened and why. Those discussions are pulled together into a book that provides some unique insights from the managers of the various campaigns as well as an invaluable time line that details every major (and minor) event of the race that was. We were lucky enough to be invited to the 2008 version of this terrific tradition ― the only time the Fix ever has ever been invited to Harvard! ― but, if you weren't, it's well worth picking up the book. (Chris Cillizza, The Fix The Washington Post)

For those political junkies who crave the behind-the-scenes details of the various campaigns, it doesn't get much better than Campaign for President: The Managers Look at 2008 , the transcripts of a two-day gathering convened at Harvard's Institute of Policy Studies in the immediate aftermath of the election. . . . It's the raw footage of the campaign, the nit and grit, wihtout mediation by journalists or historians. (Geoffrey Dunn, award winning writer and filmmaker The Huffington Post, October 5. 2009)

The 2008 election was a transformational election, as important a realignment as McKinley in 1896, FDR in 1932, and Ronald Reagan in 1980. It also brought us to a new era, from the industrial age to the communications age of American politics. If you want to understand these changes, from the inside, and where they will lead us, read this book. It's what the campaign managers were thinking at crucial moments in one of the most important elections of our time. (Alex Castellanos, Republican media consultant and political commentator for CNN)

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