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Synopsis
Introduces a ground-breaking new model for managing creativity within a corporate environment, describing the dynamics of a workplace that encourages breakthrough ideas and initiative, rejects bureaucracy, questions convention, and allows employees to foster individual creative ideas. 50,000 first printing.
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About the Author
Bernd H. Schmitt is Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York.
Reviews
Instituting an in-house "garage" is essential for companies that want innovation to flourish. The authors use parables of hypothetical companies, followed by specific tools to show how to encourage inventiveness in employees. While the approach is fresh, the transitions from the anecdotes to the more technical advice are uneven, and jargon may intimidate some readers. This book will best serve those already familiar with "creativity" techniques.
Copyright 2001 Cahners Business Information, Inc.
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Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity
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Build Your Own Garage : Blueprints and Tools to Unleash Your Company's Hidden Creativity
Published by
Free Press, 2001
ISBN 10: 0743202600
ISBN 13: 9780743202602
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Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity
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Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity
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Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity
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Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity
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Build Your Own Garage - Blueprints and Tools to Unleash Your Company*s Hidden Creativity
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Build Your Own Garage
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Build Your Own Garage
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BUILD YOUR OWN GARAGE: BLUEPRINTS AND TOOLS TO UNLEASH YOUR COMPANY'S HIDDEN CREATIVITY.
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