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Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity - Hardcover

 
9780743202602: Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity

Synopsis

Introduces a ground-breaking new model for managing creativity within a corporate environment, describing the dynamics of a workplace that encourages breakthrough ideas and initiative, rejects bureaucracy, questions convention, and allows employees to foster individual creative ideas. 50,000 first printing.

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About the Author

Bernd H. Schmitt is Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York.

Reviews

Instituting an in-house "garage" is essential for companies that want innovation to flourish. The authors use parables of hypothetical companies, followed by specific tools to show how to encourage inventiveness in employees. While the approach is fresh, the transitions from the anecdotes to the more technical advice are uneven, and jargon may intimidate some readers. This book will best serve those already familiar with "creativity" techniques.

Copyright 2001 Cahners Business Information, Inc.

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  • PublisherFree Press
  • Publication date2001
  • ISBN 10 0743202600
  • ISBN 13 9780743202602
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages224

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Schmitt, Bernd H., Brown, Laura
Published by Free Press, 2001
ISBN 10: 0743202600 ISBN 13: 9780743202602
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ISBN 10: 0743202600 ISBN 13: 9780743202602
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Schmitt, Bernd H.,Brown, Laura
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ISBN 10: 0743202600 ISBN 13: 9780743202602
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ISBN 10: 0743202600 ISBN 13: 9780743202602
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_394918478

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