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The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad - Hardcover
Synopsis
The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world.
In the $600 billion software industry it is the business, not...
About the Author
Michael A. Cusumano is the Sloan Management Review Distinguished Professor at the MIT Sloan School of Management and one of the world's leading authorities on software development and the management of software companies. He is the author or coauthor of seven other books, including the bestsellers Microsoft Secrets and Competing on Internet Time, as well as Japan's Software Factories and most recently Platform Leadership.
Excerpt. © Reprinted by permission. All rights reserved.
Chapter 1
The Business of Software: A Personal View
If the software business were like other businesses, there would be no need for this book. But software is not like other businesses. First of all, the technology consists of a digital "soft" good -- usually English-like programming commands eventually translated into zeros and ones -- that provide instructions to a computer. These instructions form...
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- PublisherFree Press
- Publication date2004
- ISBN 10 074321580X
- ISBN 13 9780743215800
- BindingHardcover
- LanguageEnglish
- Number of pages352
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