In Virtual Selling the authors will spearhead a new generation of SFA design to provide powerful tools which will enhance customer contact and heighten the effectiveness of the sales representative.
According to Thomas Siebel and Michael Malone, although more than 500 companies are rushing to market with information technology to aid millions of salespeople world wide, these systems are destined to fail. Why? Because, the authors argue, they focus only on improving efficiency, rather than on increasing the effectiveness of the selling process.
"synopsis" may belong to another edition of this title.
Michael Malone is an author and television writer.
"About this title" may belong to another edition of this title.
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Paperback. Condition: new. Paperback. In Virtual Selling the authors will spearhead a new generation of SFA design to provide powerful tools which will enhance customer contact and heighten the effectiveness of the sales representative. According to Thomas Siebel and Michael Malone, although more than 500 companies are rushing to market with information technology to aid millions of salespeople world wide, these systems are destined to fail. Why? Because, the authors argue, they focus only on improving efficiency, rather than on increasing the effectiveness of the selling process. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780743236492
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