This all-in-one guide shows parents and students how to select, apply to, get accepted by, and pay for college, from the experts at America's #1 educational consulting firm.
The rules of college admissions have changed, and the competition today is tougher than ever. It's no longer enough to fill out a few applications and wish for the best. Students not only need to excel, they also need to make their applications stand out from the crowd. Parents often wish they had a personal coach to help their children navigate the process. The New Rules of College Admissions is like having your own team of expert advisers guiding you every step of the way. Each chapter is written by a former admissions officer from top universities -- including Yale, Columbia, and Northwestern -- and each chapter covers topics to help you
• Create a list of the "best fit" colleges
• Develop a strategy for standardized tests
• Prepare for and ace the interview
• Navigate financial aid options
and much more. Your family's journey to college admissions success begins now. The New Rules of College Admissions will help simplify today's complex college admissions process and lead to an acceptance letter from the college of your dreams.
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Michael London is recognized as a pioneer in educational consulting. His insight on college admissions, education reform and child development are often discussed in the media, including CNN, The Wall Street Journal and Newsweek. His business background is extensive: prior to co-founding College Coach, Mr. London was a Director at Harte-Hanks Communications where he designed and implemented direct marketing strategies and programs for Fortune 500 companies. His established track record includes success at ADVO, Inc. (the nation's leading direct marketing company) where he was recognized as #1 out of 75 business developers. Mr. London also served as the Marketing Manager in The Office of the President at Digital Equipment Corporation. He graduated with highest distinction from Babson College and the Boston University Business School.
The landscape of college admissions has changed dramatically since the parents of today's high school students went though the process, and this book shows parents how they can get involved to better their children's chances. In the current competitive collegiate market, applicants need to begin preparing as soon as high school begins-especially if they plan to attend a selective school. The contributors here all have substantial experience as admission officers at top schools across the country, and currently work at College Coach, the educational consulting firm founded by the editors. Delivering clear, practical advice, these admissions professionals expound on everything college prep, including the newly-structured SATs, online and common applications, branding your student, the personal essay and the role of high school extracurriculars. In addition, the contributors highlight areas where today's applicants face challenges different from their parents', and also provide some suggestions for how to open the lines of communication about college admissions with your teen. The book is an excellent resource for any parent who wishes to learn more about what their child will face in the college application process, whether or not they ultimately get as involved as the book suggests.
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