'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture.
Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands.
Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
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Book Description Hardcover. Condition: Brand New. 1st edition. 216 pages. 9.50x6.50x0.50 inches. In Stock. Seller Inventory # zk0745692214
Book Description Condition: New. Seller Inventory # 25809285-n
Book Description Condition: New. Brand New. Seller Inventory # 0745692214
Book Description Condition: New. 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture. Num Pages: 216 pages. BIC Classification: AV; GTC. Category: (P) Professional & Vocational. Dimension: 236 x 152 x 20. Weight in Grams: 422. . 2016. 1st Edition. Hardcover. . . . . Seller Inventory # V9780745692210
Book Description Condition: New. Seller Inventory # 25809285-n
Book Description Gebunden. Condition: New. This is a truly excellent book. Based on a wealth of original research, including interviews with music and brand personnel, plus analysis of trade magazines and conventions, it makes a powerful argument about the way popular music has become subsumed unde. Seller Inventory # 556564962
Book Description Condition: New. 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture. Num Pages: 216 pages. BIC Classification: AV; GTC. Category: (P) Professional & Vocational. Dimension: 236 x 152 x 20. Weight in Grams: 422. . 2016. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9780745692210