The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder
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Former bouncer Barker Dodds wants nothing more than to flee his violent past in his native Plymouth for an uncertain new existence as a barber in London's colorful East End. Waif-like Glade Spencer drifts through life as a waitress at a fashionable Soho restaurant, a devoted daughter to her estranged, caravan-dwelling father, and a long-distance girlfriend to an unpredictable American lawyer. And ambitious soft drink branch manager Jimmy Lyle is eager to please his new American boss with a revolutionary marketing strategy for Soft!, one that promises to make the new orange-colored beverage a soda sensation for the twenty-first century.
It is under that effervescent orange glow that these three disparate souls intersect, as each learns "there is nothing soft about the soft drinks industry". When unsuspecting "Soft! ambassador" Glade begins to unravel from her subconscious obsession with a product she's never tried, Jimmy's top-secret campaign threatens to spill into the daily papers, and Barker once again finds himself employed as a thug-for-hire. At turns harrowing and darkly humorous, Soft! is a magnificently surreal story, one that New York Times critic Michiko Kakutani calls "Rupert Thomson's most powerful novel yet".From the Inside Flap:
t, hypnotic...fast-paced, almost cinematic narrative."--Michiko Kakutani, The New York Times
Former bouncer Barker Dodds wants nothing more than to flee his violent past for a quaint existence as a barber in London. Waif-like Glade Spencer drifts through life as a waitress at a Soho café. And ambitious marketing executive Jimmy Lyle, eager to please his new American boss, devises a revolutionary strategy for introducing a new, orange-colored beverage, Soft!, into an already oversaturated market.
In this compulsively readable psychological thriller, these three unlikely souls meet. When leaks start to develop in Lyle's highly original though, illegal strategy, Barker is paid a visit by a friend from his old life, and is soon is presented with an unthinkable dilemma. And the person with whom he now shares a destiny--unbeknownst to her--is Glade. At turns harrowing and darkly humorous, Soft! is a magnificently surreal story, and a social satir
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Book Description Bloomsbury Publishing PLC, 1998. Paperback. Book Condition: New. Next day dispatch from the UK (Mon-Fri). Please contact us with any queries. Bookseller Inventory # mon0000420446
Book Description Bloomsbury Publishing PLC, 1998. Paperback. Book Condition: New. No.1 BESTSELLERS - great prices, friendly customer service â€" all orders are dispatched next working day. Bookseller Inventory # mon0000219743