A Field Guide to the Yettie: Young Entrepreneurial Technocrats - Softcover

Sam Sifton

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9780747556138: A Field Guide to the Yettie: Young Entrepreneurial Technocrats

Synopsis

Gone is the yuppie, the 1980s anomaly. In his place Sam Sifton offers a new business-cultural stereotype for the 21st century: the yettie. This is the manual for recognising over 20 different sub-species of yettie, explaining their habitats, behaviour, politics, buying habits and hidden desires.

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Other Popular Editions of the Same Title

9780786886098: A Field Guide to the Yettie: America's Young, Entrepreneurial Technocrats

Featured Edition

ISBN 10:  0786886099 ISBN 13:  9780786886098
Publisher: Miramax, 2000
Softcover