Dictionary of Marketing: Over 6,000 terms clearly defined

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9780747566212: Dictionary of Marketing: Over 6,000 terms clearly defined

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

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A. Ivanovic, Peter Collin
Published by A&C Black (2003)
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A. Ivanovic; Peter Collin
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Ivanovic, A., Collin, Peter
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