Marketing Management for Travel and Tourism

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9780748727834: Marketing Management for Travel and Tourism

Motivates students through case studies and an applied approach. Focuses on areas such as marketing strategy, market research, relationship marketing and customer retention. Short case studies are integrated within the text with longer case studies at the end of chapters. Discussion points and questions aid clarity. Supports independent study by providing a complete, self sufficient learning package

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Lesley Pender, David Abson, Patricia Gray, Tony Seaton
Published by Nelson Thornes Ltd (1998)
ISBN 10: 0748727833 ISBN 13: 9780748727834
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Book Description Nelson Thornes Ltd, 1998. Paperback. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # mon0002291790

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Lesley Pender
Published by Nelson Thornes Ltd (1998)
ISBN 10: 0748727833 ISBN 13: 9780748727834
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Book Description Nelson Thornes Ltd, 1998. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 4556693

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Pender, Lesley
Published by Nelson Thornes
ISBN 10: 0748727833 ISBN 13: 9780748727834
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Book Description Nelson Thornes. Book Condition: Good. Contains slight wear. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Bookseller Inventory # Z1-H-029-01237

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Lesley Pender, David Abson, Patricia Gray, Tony Seaton
Published by Nelson Thornes Ltd (1998)
ISBN 10: 0748727833 ISBN 13: 9780748727834
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Book Description Nelson Thornes Ltd, 1998. Paperback. Book Condition: Very Good. Marketing Management for Travel and Tourism This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780748727834

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Lesley Pender, David Abson, Patricia Gray, Tony Seaton
Published by Nelson Thornes Ltd 30/09/1998 (1998)
ISBN 10: 0748727833 ISBN 13: 9780748727834
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Book Description Nelson Thornes Ltd 30/09/1998, 1998. Paperback. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780748727834

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