Questionnaire Design (Market Research)

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9780749409173: Questionnaire Design (Market Research)

A basic guide to the role and creation of questionnaires, which explains how the design of a questionnaire is a skill guided by rules and principles. The text covers questionnaire layout and gives examples of the types of questions market researchers should ask to achieve certain results.

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Hague, Paul N.
Published by Kogan Page Ltd (1993)
ISBN 10: 0749409177 ISBN 13: 9780749409173
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Murray Media
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Book Description Kogan Page Ltd, 1993. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110749409177

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Paul N. Hague
Published by Kogan Page Ltd (1993)
ISBN 10: 0749409177 ISBN 13: 9780749409173
New Paperback Quantity Available: 1
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Irish Booksellers
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Book Description Kogan Page Ltd, 1993. Paperback. Book Condition: New. book. Bookseller Inventory # M0749409177

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