A basic guide to the role and creation of questionnaires, which explains how the design of a questionnaire is a skill guided by rules and principles. The text covers questionnaire layout and gives examples of the types of questions market researchers should ask to achieve certain results.
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Book Description Kogan Page Ltd, 1993. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110749409177
Book Description Kogan Page Ltd, 1993. Paperback. Book Condition: New. book. Bookseller Inventory # M0749409177