Direct and Database Marketing

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9780749419608: Direct and Database Marketing
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This book places great emphasis on the application of one-to-one marketing databases to the marketing process.

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About the Author:

Will Rowan is an experienced marketer and e-commerce consultant with his roots in blue-chip direct marketing. His consultancy, TheCustomer.co.uk, provides digital marketing consultancy to leading companies, banks, professional and educational bodies and major direct marketing agencies. A member of the Institute of Direct Marketing, he regularly runs workshops and courses for the Institute. Will is also the author of The E-commerce Pocketbook (published by Management Pocketbooks). Will can be contacted at ask@thecustomer.co.uk or you can participate in an online discussion with him on the Web site that accompanies this book: www.TheDigitalMarketingBook.com.

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Graeme McCorkell
Published by Kogan Page (1997)
ISBN 10: 0749419601 ISBN 13: 9780749419608
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Graeme McCorkell
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