Direct and Database Marketing

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9780749419608: Direct and Database Marketing
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This book places great emphasis on the application of one-to-one marketing databases to the marketing process.

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About the Author:

GRAEME MCCORKELL is former chairman of the Institute of Direct Marketing

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Other Popular Editions of the Same Title

9780749419523: Integrated Direct Marketing

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ISBN 10:  0749419520 ISBN 13:  9780749419523
Publisher: Kogan Page
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9780749436704: Direct and Database Marketing: Targeting Interaction Control and Continuity: 2

Kogan ..., 2019
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