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This book places great emphasis on the application of one-to-one marketing databases to the marketing process.
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Will Rowan is an experienced marketer and e-commerce consultant with his roots in blue-chip direct marketing. His consultancy, TheCustomer.co.uk, provides digital marketing consultancy to leading companies, banks, professional and educational bodies and major direct marketing agencies. A member of the Institute of Direct Marketing, he regularly runs workshops and courses for the Institute. Will is also the author of The E-commerce Pocketbook (published by Management Pocketbooks). Will can be contacted at firstname.lastname@example.org or you can participate in an online discussion with him on the Web site that accompanies this book: www.TheDigitalMarketingBook.com.
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Book Description Kogan Page, 1997. Paperback. Condition: New. Seller Inventory # DADAX0749419601
Book Description Kogan Page Ltd, 1997. Paperback. Condition: Brand New. 320 pages. 9.21x6.22x0.71 inches. In Stock. Seller Inventory # zk0749419601