Corporate Communication Principals Techniques and Strategies

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9780749423735: Corporate Communication Principals Techniques and Strategies

An academic commentary and literature review around the theoretical concepts of integrated corporate communication. The book stresses the critical importance of the human interface in a world of technological advance, the importance of two way communications, and of developing a better understanding of other individual's or group's priorities and values through direct contact, negotiation, consultation and vision.

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About the Author:

Following a successful career in media and industrial/commercial public relations, Dr. Oliver currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bornemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly "Corporate Communications" journal, a fellow fo the royal society of Arts and chair of the International Public Relations Association.

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Sandra Oliver
Published by Kogan Page Ltd (1997)
ISBN 10: 0749423730 ISBN 13: 9780749423735
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Book Description Kogan Page Ltd, 1997. Paperback. Book Condition: Brand New. 250 pages. 9.21x6.02x1.18 inches. In Stock. Bookseller Inventory # zk0749423730

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Jean Noel Kapferer
Published by Lpc Group (1997)
ISBN 10: 0749423730 ISBN 13: 9780749423735
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Book Description Lpc Group, 1997. Paperback. Book Condition: New. book. Bookseller Inventory # M0749423730

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