Strategic Marketing Communications: New Ways to Build and Integrate Communications

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9780749429188: Strategic Marketing Communications: New Ways to Build and Integrate Communications
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Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.

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About the Author:

Smith is managing director of the Multimedia Marketing Consortium.

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P. R. Smith, Chris Berry, Alan Pulford
Published by Kogan Page Ltd, United Kingdom (2006)
ISBN 10: 0749429186 ISBN 13: 9780749429188
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Book Description Kogan Page Ltd, United Kingdom, 2006. Paperback. Condition: New. 2nd Revised edition. Language: English . Brand New Book ***** Print on Demand *****.This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists. Seller Inventory # AAV9780749429188

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P. R. Smith, Chris Berry, Alan Pulford
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Book Description Kogan Page Ltd, United Kingdom, 2006. Paperback. Condition: New. 2nd Revised edition. Language: English . Brand New Book ***** Print on Demand *****. This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists. Seller Inventory # AAV9780749429188

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Smith, Paul R.
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Book Description Kogan Page 8/28/1999, 1999. Paperback or Softback. Condition: New. Strategic Marketing Communications: New Ways to Build and Integrate Communications. Book. Seller Inventory # BBS-9780749429188

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Smith, Paul R
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Book Description Kogan Page, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 0749429186

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Smith, Paul R
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Book Description Kogan Page, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780749429188_lsuk

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Paul R Smith, Alan Pulford, Chris Berry, Paul R. Smith, Marilyn Baxter (Foreword)
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Book Description Kogan Page, 1999. Paperback. Condition: New. Revised. Seller Inventory # DADAX0749429186

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Book Description Kogan Page. Paperback. Condition: New. 300 pages. Dimensions: 9.1in. x 6.0in. x 0.7in.Imagine this: You have a marketing strategy, an advertising strategy, and, if youre organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780749429188

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Smith, Paul R; Pulford, Alan; Berry, Chris; Baxter, Marilyn [Foreword]
Published by Kogan Page (1999)
ISBN 10: 0749429186 ISBN 13: 9780749429188
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Book Description Kogan Page, 1999. Paperback. Condition: New. Seller Inventory # INGM9780749429188

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P. R. Smith, Chris Berry, Alan Pulford
Published by Kogan Page Ltd, United Kingdom (2006)
ISBN 10: 0749429186 ISBN 13: 9780749429188
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Book Description Kogan Page Ltd, United Kingdom, 2006. Paperback. Condition: New. 2nd Revised edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists. Seller Inventory # LIE9780749429188

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Smith, Paul R./ Berry, Chris/ Pulford, Alan
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Book Description Kogan Page Ltd, 1999. Paperback. Condition: Brand New. pap/dsk re edition. 300 pages. 9.25x6.50x1.00 inches. In Stock. Seller Inventory # x-0749429186

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