Strategic Marketing Communications: New Ways to Build and Integrate Communications

4.25 avg rating
( 4 ratings by Goodreads )
 
9780749429188: Strategic Marketing Communications: New Ways to Build and Integrate Communications
View all copies of this ISBN edition:
 
 

Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.

"synopsis" may belong to another edition of this title.

About the Author:

Smith is managing director of the Multimedia Marketing Consortium.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Smith, Paul R.
Published by Kogan Page 8/28/1999 (1999)
ISBN 10: 0749429186 ISBN 13: 9780749429188
New Paperback or Softback Quantity Available: 5
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)

Book Description Kogan Page 8/28/1999, 1999. Paperback or Softback. Condition: New. Strategic Marketing Communications: New Ways to Build and Integrate Communications. Book. Seller Inventory # BBS-9780749429188

More information about this seller | Contact this seller

Buy New
US$ 36.35
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

2.

Smith, Paul R; Pulford, Alan; Berry, Chris
Published by Kogan Page
ISBN 10: 0749429186 ISBN 13: 9780749429188
New PAPERBACK Quantity Available: > 20
Seller:
Mediaoutlet12345
(Springfield, VA, U.S.A.)

Book Description Kogan Page. PAPERBACK. Condition: New. 0749429186 *BRAND NEW* Ships Same Day or Next!. Seller Inventory # SWATI2133063687

More information about this seller | Contact this seller

Buy New
US$ 35.05
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

P. R. Smith, Chris Berry, Alan Pulford
Published by Kogan Page Ltd, United Kingdom (2006)
ISBN 10: 0749429186 ISBN 13: 9780749429188
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)

Book Description Kogan Page Ltd, United Kingdom, 2006. Paperback. Condition: New. 2nd Revised edition. Language: English. Brand new Book. This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists. Seller Inventory # AAV9780749429188

More information about this seller | Contact this seller

Buy New
US$ 40.30
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

4.

P. R. Smith, Chris Berry, Alan Pulford
Published by Kogan Page Ltd, United Kingdom (2006)
ISBN 10: 0749429186 ISBN 13: 9780749429188
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)

Book Description Kogan Page Ltd, United Kingdom, 2006. Paperback. Condition: New. 2nd Revised edition. Language: English. Brand new Book. This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists. Seller Inventory # AAV9780749429188

More information about this seller | Contact this seller

Buy New
US$ 42.36
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

5.

Smith, Paul R, Pulford, Alan, Berry, Chr
Published by Kogan Page (2019)
ISBN 10: 0749429186 ISBN 13: 9780749429188
New Paperback Quantity Available: 2
Print on Demand
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)

Book Description Kogan Page, 2019. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # P110749429186

More information about this seller | Contact this seller

Buy New
US$ 46.29
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

6.

Smith, Paul R
Published by Kogan Page (2017)
ISBN 10: 0749429186 ISBN 13: 9780749429188
New Paperback Quantity Available: 10
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)

Book Description Kogan Page, 2017. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2017; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9780749429188_lsuk

More information about this seller | Contact this seller

Buy New
US$ 43.04
Convert currency

Add to Basket

Shipping: US$ 4.90
From United Kingdom to U.S.A.
Destination, rates & speeds

7.

Smith, Paul R
Published by Kogan Page (2019)
ISBN 10: 0749429186 ISBN 13: 9780749429188
New Paperback Quantity Available: > 20
Print on Demand
Seller:
Murray Media
(NORTH MIAMI BEACH, FL, U.S.A.)

Book Description Kogan Page, 2019. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 0749429186

More information about this seller | Contact this seller

Buy New
US$ 50.18
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Paul R Smith, Alan Pulford, Chris Berry, Paul R. Smith, Marilyn Baxter (Foreword)
Published by Kogan Page (1999)
ISBN 10: 0749429186 ISBN 13: 9780749429188
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)

Book Description Kogan Page, 1999. Paperback. Condition: New. Revised. Seller Inventory # DADAX0749429186

More information about this seller | Contact this seller

Buy New
US$ 49.51
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

9.

Paul R Smith; Alan Pulford; Chris Berry
Published by Kogan Page (1999)
ISBN 10: 0749429186 ISBN 13: 9780749429188
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)

Book Description Kogan Page, 1999. Condition: New. book. Seller Inventory # M0749429186

More information about this seller | Contact this seller

Buy New
US$ 51.60
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

10.

Smith, Paul R./ Berry, Chris/ Pulford, Alan
Published by Kogan Page Ltd (1999)
ISBN 10: 0749429186 ISBN 13: 9780749429188
New Paperback Quantity Available: 2
Seller:
Revaluation Books
(Exeter, United Kingdom)

Book Description Kogan Page Ltd, 1999. Paperback. Condition: Brand New. pap/dsk re edition. 300 pages. 9.25x6.50x1.00 inches. In Stock. Seller Inventory # x-0749429186

More information about this seller | Contact this seller

Buy New
US$ 51.11
Convert currency

Add to Basket

Shipping: US$ 9.50
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book