Strategic Marketing Communications: New Ways to Build and Integrate Communications

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9780749429188: Strategic Marketing Communications: New Ways to Build and Integrate Communications

Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.

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About the Author:

Smith is managing director of the Multimedia Marketing Consortium.

Pulford is the marketing director of the Multimedia Marketing Consortium and is visiting lecturer at Manchester Metropolitan University, Senior Academic Adviser to the Chartered Institute of Marketing.

Berry lectures at London Guildhall University and is virtual professor on all the Multimedia Marketing Consortium.

Baxter, Vice-Chairman, Saatchi and Saatchi Advertising and Chairman of the IPA Advertising Effectiveness Committee.

Paul Smith is Managing Director of MultimediaMarketing.com, the online provider of marketing courses.  He is the author of Marketing Communications, Strategic Marketing Communications, and Great Answers to Tough Marketing Questions, all published by Kogan Page.

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P. R. Smith, Chris Berry, Alan Pulford
Published by Kogan Page Ltd, United Kingdom (2006)
ISBN 10: 0749429186 ISBN 13: 9780749429188
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Book Description Kogan Page Ltd, United Kingdom, 2006. Paperback. Book Condition: New. 2nd Revised edition. 232 x 152 mm. Language: English . Brand New Book. This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists. Bookseller Inventory # AA99780749429188

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P. R. Smith, Chris Berry, Alan Pulford
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Book Description Kogan Page Ltd, United Kingdom, 2006. Paperback. Book Condition: New. 2nd Revised edition. 232 x 152 mm. Language: English . Brand New Book. This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists. Bookseller Inventory # AA99780749429188

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Book Description Kogan Page 2006-01, 2006. Book Condition: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LSI-07006388

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Book Description Kogan Page Ltd. Book Condition: New. This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, the book features case studies, model documents and checklists. Num Pages: 300 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 155 x 19. Weight in Grams: 470. . 1999. Revised. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780749429188

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Smith, Paul Russell; Berry, Chris; Pulford, Alan
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Book Description Kogan Page Ltd, 1999. Book Condition: New. This textbook follows the advanced level syllabus in marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, the book features case studies, model documents and checklists. Num Pages: 300 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 155 x 19. Weight in Grams: 470. . 1999. Revised. Paperback. . . . . . Bookseller Inventory # V9780749429188

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Smith, Paul R; Pulford, Alan; Berry, Chris
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Book Description Kogan Page, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # 0749429186

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Book Description Kogan Page. Paperback. Book Condition: New. Paperback. 300 pages. Dimensions: 9.1in. x 6.0in. x 0.7in.Imagine this: You have a marketing strategy, an advertising strategy, and, if youre organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780749429188

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Smith, Paul R; Pulford, Alan; Berry, Chris; Baxter, Marilyn [Foreword]
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Book Description Kogan Page, 1999. Paperback. Book Condition: New. Bookseller Inventory # INGM9780749429188

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