E-Business for the Small Business ("Sunday Times" Business Enterprise)

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E-business is destined to become big business, even for small businesses. For perhaps the first time in commercial history, small businesses will be able to reap the benefits more quickly and more profitably than the multinationals because the size, complexity and distribution agreements of a company are secondary to flexibility and dealing direct. Don't miss out on these opportunities. Whether you are a beginner or have already started to trade on the Internet, this book will take you through the steps necessary to build a successful and sustainable e-business. Practical and accessible, it deals with all the important issues such as: finding the funds; getting the right equipment; setting up your Web site; payment systems; legal issues; online marketing and advertising; customer relationship management; business-to-business opportunities; developing your e-business plan. With the inclusion of case studies, E-Business For The Small Business provides essential reading for anyone wanting to develop an online business, whether it is a purely online venture or support for an existing enterprise.

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About the Author:

John G Fisher John G Fisher is a director of The Motivation Consultancy, which provides advice on all matters relating to performance improvement. He is the author of How to Run Successful Incentive Schemes, How to Run a Successful Conference, E-business for the Small Business and How to Beat Your Competitors, all published by Kogan Page.

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9780749434502: E-business

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ISBN 10:  0749434503 ISBN 13:  9780749434502
Publisher: Kogan Page Ltd, 2001
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Book Description Kogan Page Apr-01. Paperback. Book Description: E-business is destined to become big business, even for small businesses. For perhaps the first time in commercial history, small businesses will be able to reap the benefits more quickly than big businesses because the size, complexity and distribution agreements are now secondary to flexibility and dealing direct.Whether you are a beginner or have already started to trade on the Internet, this book will take you through the steps necessary to build a successful and sustainable e-business. Practical and accessible it deals with all the important issues such as: finding the funds,buying the right equipment, setting up your Web site, payment systems, legal issues, online marketing and advertising, customer relationship management, business-to-business opportunities,developing your e-business plan.With the inclusion of real-life small business case histories researched for this book exclusively and over 100 useful Web site addresses, E-Business for the Small Business provides essential reading for anyone wanting to develop an online business, whether it is purely virtual or as support for an existing venture. : : Synopsis: A practical guide to business on the Internet, designed specifically for small businesses. It covers all aspects of getting online, including getting the right equipment, collecting cash securely, Internet marketing and on-line opportunities. It also looks at related issues such as how consumers use the Internet and how big businesses make use of the Web.Comments: Kogan page 2001 paperback - 162 pages- very clean and good / as new and immediately available. Format: Paperback. Pages: 192. 0.0. Seller Inventory # 1204

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Book Description Kogan Page, 30.04.2001., 2001. Condition: Sehr gut. 176 Seiten kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 218415 Sprache: Englisch Gewicht in Gramm: 330 23,0 x 15,2 x 1,2 cm, Taschenbuch. Seller Inventory # 184702

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