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Public Relations Strategy (Public Relations in Practice Series) - Softcover

 
9780749435417: Public Relations Strategy (Public Relations in Practice Series)
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This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy.

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About the Author:
Following a successful career in media and industrial/commercial public relations, Dr. Sandra Oliver currently teaches and researches at Thames Valley University in London. She is founding editor of ""Corporate Communications"" journal and formerly served as chair of the International Public Relations Association.

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9780749456405: Public Relations Strategy (PR In Practice)

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ISBN 10:  074945640X ISBN 13:  9780749456405
Publisher: Kogan Page, 2009
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  • 9780749448653: Public Relations Strategy (PR in Practice)

    Kogan ..., 2007
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Oliver, Sandra
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Book Description Paperback. Condition: Very Good. Public Relations Strategy: A Guide to Corporate Communications Management (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749435417

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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749435417

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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749435417. Seller Inventory # 8663860

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