Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

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9780749435790: Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers

This is essential reading for marketing, customer care and IT directors and for students.

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From the Publisher:

Merlin Stone was until recently IBM Professor of Relationship Marketing at Bristol Business School. He is now head of CRM for IBM. A recognized authority on CRM, he is also co-author of Up Close and Personal: Customer Relationship Marketing at Work and Customer Relationship Marketing.

About the Author:

Merlin Stone is IBM Professor of Relationship Marketing at Bristol Business School, University of the West of England. He is Business Research Leader with IBM's Business Consulting Services and author of over twenty books on marketing & customer service, including Up Close & Personal, CRM @ Work, Successful Customer Relationship Marketing, CRM in Financial Services and The Customer Management Scorecard, all published by Kogan Page.

Bryan Foss is Customer Centricity Solutions Executive within IBM Global Financial Services, currently leading an IBM business providing and integrating application-based CRM solutions for Financial Services companies worldwide. Foss works primarily with key insurance and financial services companies globally, including large and innovative companies, composites and new directs. Prior to his global market management and solution development and delivery role, Bryan was responsible for IBM's business relationship with the Prudential Corporation, worldwide, over a 6-year period. Previous experience in financial services also included a similar period working as IBM's technical management contact with American Express Card and Travel services, supporting all non-US operations.

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Merlin Stone, Bryan Foss
Published by Kogan Page 01/07/2001 (2001)
ISBN 10: 0749435798 ISBN 13: 9780749435790
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Merlin Stone, Bryan Foss
Published by Kogan Page 01/07/2001 (2001)
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Book Description Kogan Page 01/07/2001, 2001. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780749435790

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Book Description -. Hardcover. Book Condition: Very Good. Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9780749435790

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Book Description -. Hardcover. Book Condition: Good. Successful Customer Relationship Marketing: New Thinking, New Strategies, New Tools for Getting Closer to Your Customers This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780749435790

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Book Description Kogan Page Ltd, London, 2001. hardcover. Book Condition: Good. VG+ hardcover. Small amout of margin notes in ink. 522 pp. Bookseller Inventory # 092551

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