Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

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9780749436780: Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
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The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books and at conferences.

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About the Author:

Merry Baskin worked as an account planner for Saatchis, Chiat/Day and J Walter Thompson. She now runs her own consulting agency, Baskin Shark.

Review:

""This book matters... You don't have to agree with everything it says... you may even violently disagree with some of it... but it'll make you think."" -- Dominic Mills, Editorial Director, Campaign magazine

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Editor-Mark Earls; Editor-Merry Baskin; Foreword-Dominic Mills
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Merry Baskin (Editor), Mark Earls (Editor), Dominic Mills (Foreword)
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