How to Write Sales Letters That Sell

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9780749438760: How to Write Sales Letters That Sell
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""The ultimate how-to book of direct mail letter writing."" -- Victor Ross, former Chairman, Reader's Digest

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About the Author:

Drayton Bird has over 40 years' experience as a copywriter and creative director. He was VP and Creative Director at Ogilvy and Mather and today runs his own marketing partnership.

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""If you manage to take on board just half of the suggestions, you will never write a dud sales letter again.""

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9780749414313: How to Write Sales Letters That Sell

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ISBN 10:  0749414316 ISBN 13:  9780749414313
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