Understanding the Basics of Return on Investment in Training: Assessing the Tangible and Intangible Benefits

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9780749438913: Understanding the Basics of Return on Investment in Training: Assessing the Tangible and Intangible Benefits
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Measuring return on investment in training has become a big issue - partly because trainers now have to prove real benefits to cash-strapped organizations. This is an introduction to a difficult topic, and it seeks to help trainers and senior resource staff understand how to assess both the tangible and intangible benefits of their training programmes. Featuring detailed worked examples showing how all aspects of training effectiveness can be monitored and assessed, the text dispels the significant myths that get in the way of a successful evaluation of the economics of training and performance improvement.

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About the Author:

Patricia Pulliam Phillips is chairman and CEO of The Chelsea Group, a research and consulting company focused on accountability issues in training, human resources, and performance improvement. Patricia is certified in ROI evaluation and serves on the Board of Directors for the ROI Network. She has authored numerous books and articles on training ROI, and served as the issue editor for the American Society for Training and Development's In Action casebook series.

Review:

"If you want clear, simple but comprehensive introduction to ROI of training read this book." Business Executive

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