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Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punch line. So what is PR and what is its practical use in a noisy world of hype and mistrust?;The guide features over 500 questions, with answers that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities. The book answers questions such as: "A lot of PR is just about wining and dining, isn't it?", "Don't journalists fix the news anyway?" and "Do publicity stunts have any value?", amongst others.
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Anthony Davis has been a special education teacher with the Philadelphia School District for more than 20 years. Jeffrey Jackson is the director of the Harriet Tubman Home, a youth agency and day treatment center. They both live in Philadelphia.Review:
"The competence of the author shines through...very, very clearly written, lots of interesting analysis." Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School and Business Research Leader, IBM Business Consulting
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Book Description Kogan Page Ltd, 2003. Paperback. Condition: Brand New. 288 pages. 9.00x6.00x0.75 inches. In Stock. Seller Inventory # zk0749439254
Book Description Kogan Page, 2003. Condition: New. book. Seller Inventory # M0749439254