Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

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9780749440237: Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
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""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net

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About the Author:

Sicco van Gelder is a global brand strategy consultant. He has held senior positions with agencies in Asia and Europe and has served public and private sector clients in North and South America, West and Eastern Europe and across the Asia-Pacific region. He is the author of Global Brand Strategy--Unlocking Brand Potential Across Countries, Cultures and Markets (2003, Kogan Page).

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""Van Gelder (an international branding consultant) provides literally dozens of examples of branding that demonstrate his expertise and knowledge and his connections with well-known business clients."" -- Choice

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9780749444693: Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

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ISBN 10:  074944469X ISBN 13:  9780749444693
Publisher: Kogan Page Business Books, 2005
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