Business Solutions on Demand: Transform the Business to Deliver Real Customer Value

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9780749441722: Business Solutions on Demand: Transform the Business to Deliver Real Customer Value
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* Based on both IBM's own unique business transformation and those it has helped its clients to achieve

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About the Author:

Mark Cerasale is a Senior Consultant in IBM's Consulting Services organization. He specializes in customer management and e-business transformation, helping clients to improve business performance through innovation, operational efficiency and CRM.

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