Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience

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9780749442569: Brand Lands, Hot Spots, Cool Spaces: Welcome to the Third Place and the Total Marketing Experience
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* A tour of the world's most exciting and spectacular ""third places"" from Caesar's Palace in Las Vegas to the Guinness Storehouse in Dublin

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About the Author:

Christian Mikunda specializes in advising companies worldwide on mood management in public spaces. Through his consultancy, CommEnt, he advises TV stations, shopping malls, hotel chains, museums, branded product manufacturers and city centers. He lectures at the University of Vienna.

Review:

""International acclaimed dramatist, guru, psychologist and trend scount Christina Mikunda draws on his extensive experience of working with marketers, designers and architects to show how to create pleasurable and memorable sensory experiences. He provides insights into how people's emotions are influence through light, color, smell, sound and other sensory triggers. Mikunda demonstrates how to use those insights to establish emotional bonds with customers."" -- Fort Worth Star-Telegram

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Mikunda, Christian
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