Synopsis
* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry's; Dell; American Express; Haagen-Daz; Google and eighty more brands.
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About the Author
Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).
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Brand Royalty: How the World's Top 100 Brands Thrive and Survive
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Kogan Page Business Books, 2004
ISBN 10: 0749442573
ISBN 13: 9780749442576
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Brand Royalty : How the World's Top 100 Brands Thrive and Survive
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP21202897
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Brand Royalty: How the World's Top 100 Brands Thrive and Survive
Published by
Kogan Page Business Books, 2004
ISBN 10: 0749442573
ISBN 13: 9780749442576
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-H-013-01728
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Brand Royalty: How the World's Top 100 Brands Thrive and Survive
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Kogan Page Business Books, 2004
ISBN 10: 0749442573
ISBN 13: 9780749442576
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Condition: Muy bueno. : Brand Royalty explora cómo las 100 marcas más importantes del mundo logran prosperar y mantenerse relevantes. Matt Haig analiza los factores clave que contribuyen al éxito de marcas icónicas como Adidas, Zippo, Coca-Cola y Volkswagen, ofreciendo una visión profunda de sus estrategias y logros. Este libro es un recurso valioso para profesionales del marketing, estudiantes y cualquier persona interesada en el mundo de las marcas y su impacto global. EAN: 9780749442576 Tipo: Libros Categoría: Negocios y Economía Título: Brand Royalty: How the World's Top 100 Brands Thrive and Survive Autor: Matt Haig Editorial: Kogan Page Idioma: en Páginas: 288 Formato: tapa dura. Seller Inventory # Happ-2025-02-11-beafb9bb
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Brand Royalty: How the World's Top 100 Brands Thrive and Survive
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Brand Royalty: How The Worlds Top 100 Brands Thrive & Survive: How the World's Top 100 Brands Thrive and Survive
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Brand Royalty: How the World s Top 100 Brands Thrive and Survive
Published by
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ISBN 10: 0749442573
ISBN 13: 9780749442576
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