The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies - Hardcover
Synopsis
* Contains original research conducted by OMD into the relationship between age and consumer behavior
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About the Author
Dick Stroud is the managing director of 20plus30, a marketing strategy consultancy that advises companies about the business implications of population ageing. He is the UK's leading expert on using interactive channels to communicate with the over-50s market.
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The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies
Published by
Kogan Page Business Books, 2006
ISBN 10: 0749442581
ISBN 13: 9780749442583
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Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Kogan Page Business Books Pub Date: 2/1/2006 Binding: Hardcover Pages: 320 First edition. Seller Inventory # 6240242
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The 50-Plus Market : Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies
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The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies
Published by
Kogan Page Business Books, 2006
ISBN 10: 0749442581
ISBN 13: 9780749442583
Used
Hardcover
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Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0749442581I4N10
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The 50 Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies
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Hardcover. Condition: Very Good. The 50 Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749442583
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The 50-Plus Market : Why the Future Is Age Neutral When It Comes to Marketing and Branding Strategies
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The 50 Plus Market: Why the Future is Age-Neutral When it Comes to Marketing and Branding Strategies
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780749442583
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780749442583. Seller Inventory # 9567347
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